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When it comes to online shopping, Amazon is the first thought in everyone’s mind. Over the years, Amazon has simplified online shopping to the next level. From the tiniest things like pens to electronics and heavy-duty items, Amazon has everything a buyer is looking for. From an online bookstore in 1994 to a full-fledged online marketplace catering to every customer’s needs, Amazon has come a long way! Today this online marketplace is the biggest e-commerce giant with 9.7 million sellers and 300 million active accounts around the globe.
Amazon’s skyrocketing growth has not only helped the maker of the platform earn more revenue but also has provided a platform for many businesses to reach more potential customers. This blog discusses Amazon’s growth over the years and covers interesting Amazon statistics that show how Amazon has become popular among people of all ages and walks of life.
From Bookstore to an E-commerce Giant: Amazon’s Journey
From a bookstore, Amazon is not just limited to e-commerce but has entered different areas showcasing its resilience and ability to give customers what they want and when they want it. Currently, Amazon has more than 310 million users across the globe out of which 1.9 million are active sellers with 1.11 million of them from the U.S alone.
Under Jeff Bezos’s leadership and guidance, Amazon has conquered the world with its footprints everywhere around the world. Today it has become the leading e-commerce platform in the world, has made its name in the computing business, and even become an emerging player in the consumer technology and digital media industries.
Though most of Amazon’s revenue comes from the online marketplace, a significant percentage comes from AWS alone which generated revenue of $59.4 billion which is 11.6% of Amazon’s total in 2022. In the same year the overall revenue generated by Amazon this year was $513 billion. Other sources of revenue include prime membership subscriptions, and Amazon advertising.
Annual Revenue Generated by Amazon 2013-2022
| Year | Annual Revenue |
| 2013 | 74.45 billion |
| 2014 | 88.98 billion |
| 2015 | 107 billion |
| 2016 | 135.98 billion |
| 2017 | 177.86 billion |
| 2018 | 232.88 billion |
| 2019 | 280.52 billion |
| 2020 | 386.06 billion |
| 2021 | 469.82 billion |
| 2022 | 513.98 billion |
Source: Stock Analysis
In 2023, the annual revenue is expected to reach $534.05 billion showcasing a year-over-year growth of 10.32%.
Furthermore, Amazon sells 7,500 products per minute in the U.S. This statistic alone gives an idea of how extensive the business is. Daily, Amazon sells products worth $1.29 billion and $1.4 billion in sales in a day. Furthermore, it ships 1.6 million orders every day which is roughly 20 orders per second. In 2023, Amazon received 1.58 million orders in a day which is close to 66,000 orders per hour and 19 orders per second. This huge business is handled by 1.54 million employees in the U.S. and nearly the same or more in other countries.
Talking about the inventory, there are over 600 million products on this online marketplace. Around 12 million of them are sold by Amazon and the remaining are sold by third-party sellers who make 44% of Amazon’s total sales.
Amazon’s Daily Package Volume
Amazon’s customer base around the world orders 19.01 million products a day which is close to 1.6 items per order on average. In 2022, Amazon Logistics Department in the U.S. processed 4.79 billion orders which is 12.13 million deliveries per day and 546,941 deliveries per hour. In the same year, Amazon’s logistic department in countries like the UK, Italy, and India processed 17%, 16%, and 10% of the country’s package volume.
During the pandemic in July 2020, Amazon shipped 415 million packages in a month which recorded a massive increase as it shipped 389 million packages in the previous 3 months (from April-June 2020).
Amazon’s Other Services
By re-entering the world with Amazon Prime, Amazon Web Services, Amazon Fresh, and Amazon Go, Amazon has become a household name for many. 76.6 million people have subscribed to Amazon Prime in 2022 and around 147 million of them are based in the U.S.
Amazon Prime has more than 200 million users around the world with 163.5 in the U.S. alone. Also, 95 million people in the U.S. claim to be Prime members which is more than half of Amazon users in the country.
Amazon Web Services is a platform that provides services such as data storage, computing power, and database management to name a few. This Amazon service holds a 32% share of the global cloud computing market and has millions of users from business leaders to government agencies.
Amazon Fresh is a new segment of Amazon that offers its customers fresh groceries delivered to their doorstep. This includes fresh fruits and vegetables, meat, seafood, and more. Amazon Prime members can enjoy this service and this service is available in major cities in countries like the U.S., UK, and Japan.
Another venture by Amazon is called Amazon Go, a convenience store for users to shop without standing in checkout queues. This platform allows its users to scan the app while entering a store, shop for products they want, and leave. Once they are done this app provides them with a bill that includes the charges of all the items they bought.
Amazon User Statistics
Out of all the unique traffic that Amazon receives in a month in the U.S., 42 million of them are desktop users, and 126 million are mobile users. This statistic shows how mobile e-commerce is taking over because of the convenience it offers to the users. Shopping from a smartphone enables users to search, shop, and pay hassle-free. Besides ease, it also offers a lot of offers and discounts on orders from time to time. Mobile e-commerce has enabled people of all ages who own a smartphone to enjoy a seamless shopping experience.
With a large seller base, Amazon has a wide variety of products for every need a user has. This is why 75% of online shoppers choose Amazon to discover a new product or brand. As Amazon has gained the trust of all its users in the past few years, 52% of online shoppers are willing to buy from a brand they’ve never heard of before.
In April 2023, Amazon received traffic of 2.2 billion visits from both mobile and desktop devices. On Prime Day 2023, Amazon witnessed a sale of 375 million items which broke records and also resulted in customers saving $2.5 billion in total. These statistics along with Amazon’s total sales including its product sales, advertising revenue, and third-party seller transactions demonstrate its dominance and impact in the global marketplace.
Though Amazon is a one-stop shop for young and old, male and female, a majority of users are aged between 19-44 years which accounts for 37% of the U.S. population. However, there is a significant percentage of people who are aged 44 and above who use Amazon for shopping online. Besides age demographics, 60% of Amazon users are female while 40% of them are male.
Furthermore, 81% of Amazon’s user base are full-time employees. Here are some demographics based on Education and Income.
| Key demographics- Education and Income | Percentage |
| Have a college degree or higher | 70.2% |
| Have an annual income over | 39.5% |
| Earn between $50,000-$100,000 | 29.9% |
| Earn below $50,000 | 30.6% |
Source: Similar Web
Amazon Advertising Statistics
Additionally, Amazon has invested in advertising to attract more customers by offering sales days, daily discounts, and seasonal offers. Its increased investment in advertising has resulted in $31.2 billion in revenue in 2021 showcasing a 32% growth rate. Ever since Amazon’s advertising revenue has shown a steady growth. In Q2 2023, Amazon earned a revenue of $10.68 billion which was a 22% hike from Q2 2022. In Q3 2023, it is expected to surpass $21.06 billion with a 26% rise from Q3 2023.
On average sellers get more than 100,000 impressions with Amazon advertising daily. 59% of brands and businesses spend over $60,000 per month to advertise their product through Amazon. It provides them the reach they need to sell to a larger audience and thereby earn more profits. 63% of them said mobile advertising resulted in a significant return on investments.
The growth we are looking at now is a result of Amazon’s active investment in new-age technologies like AI and collaborations with ad partners. The whole picture of Amazon’s performance in the ad industry is an example of the potential of digital advertisements to help businesses reach their marketing goals.
Amazon Seller Statistics
Amazon is a big business that thrives on third-party sellers and 60% of its sales are derived from this bracket. 82% of small and medium business Amazon sellers are third-party sellers. Today there are more than 2.5 million third-party Amazon sellers in the world and 25% of them prefer getting acquired by aggregators to span their business further. Third-party sellers have seen rapid and consistent growth on Amazon which has resulted in over 4.1 billion product sales in the U.S. alone.
Amazon Third-party Key Statistics
| Aspect | Key Statistics |
| Number of sellers | 2.5 million |
| Share of Product | 60% of Amazon sales |
| Revenue | $32.33 billion |
| Percentage of Amazon’s Revenue | 24% |
| Value of Seller Services | $32.3 billion |
Source: Statista, Market Pulse, Online Dasher
In 2022, Amazon’s revenue from third-party sellers was $117.7 billion which was 23% of the total sales. It reached $32.33 billion in Q2 2023 and 24% of Amazon’s revenue came through third-party sellers in Q3 2024 which showed an 18% year-on-year growth.
Furthermore, between September 2020 and August 2021, third-party sellers in the U.S. sold more than 7000 products per minute on Amazon. Today these sellers are responsible for selling 60% of paid units in Q3 2024.
A significant 79% of Amazon’s Small and Medium Business (SMB) sellers invest in advertising their products, both on and off the Amazon platform. This phenomenal growth is underlined by Amazon’s annual financial reports, with net revenue surging by over $47 billion year-on-year, from $232.9 billion in 2018 to $280.5 billion in 2019.
The growth exhibited by Amazon over the years is mainly due to the dedicated workforce with 1.6 million individuals around the world. This statistic shows the number of opportunities it has created for the working population of the world which has brought a significant impact on worldwide employment.
Furthermore, 89% of sellers on Amazon are running a profitable business as they earn profit margins of 15 % and above. A few years back 60,000 third-party sellers earned $1 million in sales and around 35,000 of them made more than $100,000 in sales. In 2022, Amazon made $222 billion in net revenue through third-party seller revenue and Amazon’s online stores.
Amazon Sales Statistics
Amazon is a popular online marketplace and this popularity is visible in its sales. With a large user base, Amazon witnessed good sales throughout the year, especially during the festive and holiday season.
There has been a steady growth in Amazon’s sales revenue since 2020. The platform earned over $100 billion in retail e-commerce sales on a global scale in 2023. Furthermore, in the same year, Amazon’s net sales saw a 9.37% increase as compared to 2022 with a year-over-year growth of around 8%.
The total net sales generated by Amazon in Q1 2023 was ~127.36 billion which is larger than the net sales generated in Q1 2022. These total net sales include products sold by Amazon itself, marketplace seller charges, AWS revenue, and advertising fees.
Amazon sales are broken down further
| Amazon Sales | Amount (Average) |
| Per second | $4,772 |
| Per minute | $2,83,000 |
| Per hour | $17 million |
Source: RepricerExpress
Amazon holds a 10.4% share of the retail market whereas Walmart owns 12.67% shares. Even though Walmart holds a larger share percentage, Amazon leads in the case of U.S. retail spending which is 48% and Walmart is at 7%. These statistics demonstrate that Amazon has the upper hand in the e-commerce market as it owns more shares as compared to eBay, Apple, and Walmart combined.
Amazon Black Friday Sales Statistics
The Black Friday Sale is the most awaited time for all Amazon users for all the good deals and offers on all sorts of products from toys to beauty products and kitchen appliances. This sale is the biggest online shopping attraction for both buyers and sellers on Amazon. This sale lasts for 48 and allows the customer to grab everything at great prices on big-ticket items. In 2022, home, fashion, toys, beauty, and tech were the best-selling categories. In 2023, the black friday sale will start on Thanksgiving giving the customers another reason to go on a shopping spree.
Amazon Business Statistics
Amazon has established itself as the biggest player in the U.S. e-commerce industry and holds a market share of 37.8% which is expected to reach 40% this year. Walmart ranks second and has a market share of 6%. This impressive growth and rising sales revenue serve as undeniable proof of its operation’s potential. With over 310 million active users around the globe, Amazon’s roots have spread everywhere.
Another interesting aspect of this online marketplace is Amazon Business. This service is a combination of selection, convenience, and value of Amazon that aid in business purchasing. Amazon Business offers its users all the resources such as work-related supplies, valuable insight to make better decisions, and tools to enable businesses to reach their goals.
This B2B e-commerce channel covers more than 5 million customer accounts which includes small, medium, and large-scale businesses, entrepreneurs, and ethical shoppers globally. Amazon has 150,000 sellers and generates over $10 billion in annual sales. Currently, Amazon Business has made a whopping $25 billion in global annual sales.
Amazon FBA Success Rate
Amazon FBA (Fulfillment By Amazon) is an all-in-one service that allows businesses or third-party sellers to sell their products to their customers via Amazon. This fulfillment service helps sellers to store, pick, pack, and ship customer orders. 89% of third-party sellers use this service to manage their business on Amazon.
The success rate of Amazon FBA is between 11-25%. 25% of Amazon sellers gain a monthly profit between $1250-$6250 and 20% of them make a profit of over $6000. 64% of them earn a good profit in a year whereas others earn profit in a period of 3 months to 2 years.
Furthermore, around 20% of Amazon sellers who avail of FBA service make a profit of at least $100K in their FBA career which shows that this service can act as a much-needed push for businesses who are struggling with operations and logistics. Additionally, 47% of Amazon sellers who invested around $10,000 turn their business into a profitable one between 6 months to 2 years.
Conclusion
In the coming time, Amazon is likely to show steady growth and continue to wow its user base with innovations and interesting offerings. It is expected that Amazon’s e-commerce sales will increase further by 12.7% in 2024. However, from 2025 to 2027 e-commerce sales show a downward slope. Since the e-commerce industry is expected to slow down but not fall in the coming years, Amazon will rise above the tough times in the years to come.
Besides these aspects, Amazon is planning to embrace sustainability by investing in 100,000 electric vehicles and sourcing 80% of its energy from renewable sources by 2030. Additionally, Amazon is planning to change the face of the e-commerce industry by introducing drone deliveries, robotic systems, autonomous vehicles, and sustainable packaging thereby increasing efficiency and reducing cost.