Sabareesan One of the tools that help advertisers to enable businesses their goals is Google Ads which has not only helped them create brand awareness but has also aided in attracting more traffic to a website and driving sales. More than 96% of Google’s revenue comes from advertising which indicates the vitality of Google Ads in … Read more
94% of people tend to make another purchase from a business that offers a positive customer experience. Additionally, 81% of people who receive satisfactory service have higher chances of making another purchase from the same business. These statistics from 2023 translate to the fact that if a business is there for its customers round the … Read more
A well-optimized landing page is essential to boost conversion rates of any business. But what does the landing page statistics say? When it comes to conversion rates, landing pages outperform other signup forms by a massive 160%. Furthermore, companies with about 40 landing pages get 12 times more leads than those with 5 or fewer. … Read more
FOMO, or the “fear of missing out,” is an emotion turned into one of the most popular marketing tactics. A striking 60% of consumers admit to making purchases driven by FOMO, with the majority acting within a day. Additionally, FOMO is behind a sizable 60% of companies’ sales. So it’s no wonder how heavily businesses … Read more
Anyone with a giant platform on social media gets the title of an influencer, whether they agree or not. By definition, it’s someone with influence. And so, influencer marketing is a part of social media marketing. Influencers use subtle and sometimes blatant methods to promote a product or service. They have celebrity status in front … Read more
Video marketing has become a crucial tool for brands looking to engage and convert consumers. A whopping 72% of people prefer watching a video rather than reading text to learn about a new product or service. This indicates that video is simply a more effective educational medium for today’s visually-oriented consumers. Additionally, viewers retain 95% … Read more
Lead generation plays a critical role in the growth of any business. And don’t just take our word for it. Lead generation statistics are here to back this up. For instance, businesses are projected to spend over $3 billion on online lead generation in the US alone by the end of 2023. With the global … Read more
Digital advertising is a big business, and it’s getting bigger year by year. Just in the United States, spending on digital ads is expected to hit an incredible $271.2 billion in 2023 (a 11.2% growth than 2022’s stats). And we’re not stopping there—the global digital ad spend figure in 2023 has reached $601.8 billion. Different … Read more
Search engine optimization (SEO) has become a crucial tool for businesses looking to improve their online visibility and traffic. And looking at the latest SEO statistics is the best way to gain more insights about it and learn its importance. The data speaks for itself – SEO now influences over half of all web traffic, … Read more
Customer experience matters a lot in today’s business environment. According to studies, 86% of buyers are willing to pay more for a great customer experience. By 2030, the total number of consumers in the world will reach the 5.6 billion mark. This highlights that focusing on customer experience is a crucial part of the big-picture … Read more