Content Marketing Statistics 2024 (Trends, B2B & ROI)

On average, it takes almost 4 hours to put together a blog post.

And this is just an average. It takes significantly more time and effort to create a high-quality content piece.

Luckily, that time pays off! Businesses that blog get over twice as many leads as ones that don’t. Video is also taking over in 2023. Half of the content created this year is video, up from just a third in 2022.

For marketers looking to get better ROI and results, understanding the latest trends around content is really important. Read on to explore some of the best content marketing statistics.

Content Marketing Statistics 2024 (Top Picks)

  • 89% of content marketers focus on creating website/blog content.
  • Content on the first page of Google search results has about 1,447 words on average.
  • List articles get shared 218% more than how-to guides.
  • In 2023, 50% of content creation is video – up from 33% in 2022.
  • 82% of marketers use content marketing, but 18% still don’t or are unsure about it.
  • SaaS companies see up to 400% more leads with content marketing.
  • 25% of U.S. adults engage with social media over 14 hours weekly.
  • Only 33% of B2C marketers always use data for content sharing strategies.
  • SEO blogging brings in 1000% more traffic than social media.

Content Marketing Statistics 2024

Key Metrics:

  • 89% of content marketers focus on creating website/blog content.
  • Producing a blog post takes 3 hours and 55 min.
  • In 2023, video has taken the lead as the primary form of content creation (50%), followed closely by images (47%), and blogs (33%)

A whopping 89% of content marketers focus their efforts predominantly on creating content for websites or blogs. This highlights the continued importance and effectiveness of written content in digital marketing.

On average, crafting a blog post consumes about 3 hours and 55 minutes. This statistic sheds light on the dedication and effort required to produce quality blog content. It’s not just about putting words on a page; it involves research, drafting, editing, and optimizing to ensure the content is valuable and engaging for the audience.

Here’s another interesting content marketing stat: Content that lands on the first page of Google search results typically contains an average of 1,447 words. This insight is helpful for content creators aiming for SEO success.

And get this: those list-type articles get shared 218% more than the how-to guides. This shows that readers prefer concise, easily digestible content that listicles offer. It’s a format that caters to quick consumption and clear takeaways, which is likely why it resonates more with the audience in terms of shareability.

Content Marketing Statistics 2022

In 2022, about 66% of marketers anticipated bumping up their content marketing budget. This trend signals growing recognition of content marketing’s vital role in the online digital marketing industry.

According to the 2022 B2B Content Marketing Report, half of all B2B marketers opted to outsource content creation. Yet, a significant challenge they faced was finding outsourced partners with the right expertise—65% cited this as a major hurdle.

This highlights a crucial gap in the market for skilled content creators who deeply understand various industries. It’s a call to action for specialists to step up and fill this void.

Wyzowl’s 2022 findings revealed that 86% of businesses used video in their marketing campaigns, maintaining the previous year’s level but showing a remarkable growth from 85% in 2020, 81% in 2018, down to 61% in 2016. 

The steady rise of video usage shows its effectiveness in engaging audiences.

The 2022 Demand Gen Report brought to light that most B2B buyers, almost 62% interact with up to 7 pieces of content before engaging with a salesperson, and 11% review more than seven pieces. 

This statistic highlights the importance of a rich, varied content library to guide potential customers through the decision-making process. It emphasizes the need for quality and diversity in content to effectively nurture leads and build trust before the sale.

Hubspot Marketing Statistics

Check this out: According to HubSpot’s 2022 study, a solid 70% of companies are now diving into content marketing. What does this mean? Well, it’s clear that more and more businesses see the value of sharing great content to connect with their audience.

Moving to 2023, HubSpot’s data shows that nearly 3 out of 10 marketers (29%, to be exact) are turning to blogs and websites to draw in customers. It’s a big deal because it shows that blog posts still have the magic to turn readers into leads.

Here’s another interesting stats: 30% of marketers are now focusing on content that really speaks to what their brand stands for. It’s all about building a bond with your audience that goes beyond just selling stuff – it’s about sharing values and stories that resonate.

Let’s break it down: 82% of marketers are putting their energy into content marketing. But, there’s still 10% not involved in it. And another 8% aren’t even sure what their company is doing about it. This tells us that while content marketing is huge, there’s still room for more to get on board.

69% of marketers are busy with SEO. It’s a big number that highlights how important it is to not just create content but make sure people actually find it online.

In 2023, video has taken the lead as the primary form of content creation (50%), followed closely by images (47%), and blogs (33%). This shift highlights the evolving preferences of audiences, who are increasingly drawn to visual and dynamic forms of storytelling.

73% of people admit they just skim through blog posts, while only 27% read them thoroughly. This insight is crucial for content creators. It means grabbing the reader’s attention quickly and effectively is more important than ever.

Content Marketing Facts

43% of blog readers classify themselves as “skimmers” according to HubSpot research. They seek only to grasp the essence. This further highlights the importance of tight, scannable formatting in content design.

In fact, typically only 20% of text on a page receives true attention. 

Moving on to the next, the power of multimedia in content, 89% of test subjects report increased intent of purchase after watching a relevant product video. This shows the importance of visual content in a buyer’s decision making journey.

When it comes to volume, 60% of marketers create at least one piece of content per week. This shows that the majority of marketers know the importance of producing content consistently for getting better results in their content marketing campaigns.

Content Marketing Growth Statistics

Key Metrics:

  • SaaS companies see up to 400% increase in leads with content marketing.
  • 78% of CMOs say tailored content is the future of marketing.
  • Users spend 20% of internet time engaging with content.

For SaaS (Software as a Service) companies, implementing content marketing can lead to a significant increase in potential customer interest.

Specifically, these businesses have observed an increase in lead generation by up to 400%. This indicates that effective content marketing strategies are crucial for SaaS companies looking to grow their customer base.

A significant 78% of Chief Marketing Officers believe that tailored content is the future of marketing. This statistic emphasizes the growing importance of creating content that directly addresses the specific interests and needs of an audience.

On average, online users dedicate about 20% of their internet time to engaging with content. This figure demonstrates the considerable amount of time people spend reading, watching, or interacting with various forms of online content.

An overwhelming 97% of brands have incorporated content marketing into their strategies. This high percentage reflects the widespread recognition of content marketing as a preferred and effective way for businesses to communicate with their audience.

Key Metrics:

  • Nearly two-thirds of Twitter’s users look up products online before purchasing.
  • 25% of U.S. adults engage with social media over 14 hours weekly.
  • 56% of marketers have increased spending on TikTok in 2023.

Nearly two-thirds of Twitter’s user base actively look up products online before making a purchase. This emphasizes the importance for brands to maintain a strong and informative online presence, especially on social media platforms like Twitter

About a quarter of U.S. adults are engaged with social media for more than 14 hours weekly. This large amount of time presents an opportunity for businesses to engage with their audience effectively on these platforms.

In a significant trend for 2023, 56% of marketers have increased their spending on TikTok. This reflects the platform’s growing importance in reaching younger audiences and the evolving world of social media marketing.

Currently, only 10% of marketers use AI for creating content, but this is set to change, with 58% planning to use more AI this year. This indicates a trend towards integrating technology into content marketing strategies for better efficiency and targeting.

Content Creation Statistics

Key Metrics:

  • 50% of marketers get help with their content marketing.
  • Many marketers share new content several times a week.
  • 65% of people start to trust a brand after reading its educational content.

Did you know that half of all marketers get some help with their content marketing? They’re reaching out to others for support in making their content even better or to help manage their busy workloads.

A lot of marketers are really active, sharing new content several times a week. This helps keep their audience interested and makes sure they’re always part of the online conversation.

Here’s an interesting point: 65% of people start to trust and think positively about a brand after they read educational content from it. This shows how important informative content is for a brand’s image.

Here’s something to think about: the top spot in Google’s search results gets clicked on by 39.6% of people searching. That’s a big deal because it means more people seeing and interacting with your content.

Copywriting Statistics

Key Metrics:

If your headline has between 10 to 13 words, you’re likely to see double the site traffic and 1.5 times more shares than shorter headlines with less than seven words

 It seems a bit more length in a headline can catch more attention and get people interested in what you have to say.

Now, let’s talk about the power of lists in content writing. Adding just one list for every 500 words in your content can lead to a whopping 70% increase in traffic. Lists make information easier to digest and more engaging, which is likely why they perform so well in getting traffic.

Did you know that most internet users don’t read every word on a webpage? In fact, 20+ years of eye-tracking research shows that people usually skim through content, searching for bits that stand out as important or relevant to them.

This behavior highlights the need for content that is easy to scan and has key points that pop out.

When it comes to getting shares on platforms like Facebook and Twitter, headlines with exactly 11 words hit the sweet spot. These headlines seem to have the perfect balance of information and intrigue to encourage sharing across social networks.

Content Marketing Effectiveness

Key Metrics:

  • Headlines with 10-13 words get double the site traffic and 1.5x more shares than shorter headlines.
  • Adding one list per 500 words increases traffic by 70%.
  • Most people skim web content, highlighting the need for scannable and standout writing.

Readers only spend around half a minute reading an average article before moving on. This shows the importance of grabbing attention fast and highlighting key points upfront.

Nearly 3 in 4 people skim rather than fully read blog posts. This emphasizes the need for scannable content with visual elements like headings, bullet points, and images.

Over 70% of both B2B and B2C marketers leverage content marketing, highlighting how vital it is for reaching buyers. With so much competition, standing out requires valuable, relevant content.

The vast majority of marketers (83%) think publishing higher quality, less frequent content is best. Quality overpowers quantity, so focus resources on excellent content even if that means fewer articles.

Interactive content generates over 52.6% more engagement and holds attention longer. This stat shows the growing importance of interactive elements in content. Incorporating quizzes, polls, or interactive infographics can significantly enhance engagement.

Content Marketing Reports

Key Metrics:

  • 1 in 3 content marketers struggle to measure performance.
  • 48% find integrating data from different platforms challenging.
  • Marketers spending 10-70% of budget on content marketing perform well.

As per the recent reports from Content Marketing Institute, about one in three content marketers find it hard to measure their work. One main issue is mixing data from different places.

Firstly, a significant 48% of marketers find themselves tangled in the complexity of integrating data from varied platforms.

Additionally, nearly half, or 45%, of these professionals face the hurdle of defining and aligning with organizational Key Performance Indicators (KPIs). Without clear KPIs, setting realistic and achievable goals becomes hard.

Also, 43% can’t connect their results back to their goals. They need better ways to track their progress.

This shows a clear need. Content marketers must focus more on understanding data and setting clear goals.

On a different note, a fascinating trend emerges when we look at budget allocation. According to Semrush reports, marketers spending 10–70% of their budgets on content marketing are doing well.

This range is key. It’s not about spending little or a lot. It’s about spending just enough. This tells us something important. Success in content marketing comes from smart spending.

B2B Content Marketing Statistics

Key Metrics:

  • 41% of B2B marketing is handled in-house.
  • 50% of B2B content aims to get brand noticed.
  • 67% of B2B content targets the top of the sales funnel.

Here’s something interesting: 41% of B2B businesses handle their marketing right in their own offices, as found by Statista.

What does this mean? Well, keeping it in-house means they can make sure their marketing really sounds like them and hits the mark with their own goals.

Now, check this out: Half of what B2B marketers create is all about getting their brand noticed. This tells us that making a strong first impression is super important in the B2B world. In a place where everyone’s trying to stand out, being able to grab attention right off the bat is key. 

Here’s a big one: 67% of B2B content creators put their energy into content that’s meant for the top of the sales funnel. This is the stuff that’s supposed to catch someone’s eye when they first start looking.

The goal here is to make a great first impression, get people interested, and start building a connection right from the start.

52% of B2B buyers are more likely to buy something from a brand after they’ve read their content. This shows just how powerful good content can be.

B2C Content Marketing Statistics

Key Metrics:

  • Only 22% of B2C marketers avoid paid content channels.
  • Just 33% always use data to decide content sharing strategy.
  • 77% of B2C brands adopted video marketing in 2023, up from 73% prior year.

Only 22% of B2C marketers stay away from paid content channels. From this stat, it’s pretty clear that the vast majority of B2C marketers are open to spending money to get their content seen.

Now, get this: Only 33% of B2C content marketers always use data to decide where and how to share their content. This is a bit surprising, right? In today’s world, where data is everywhere, only a third are making full use of it. 

Check this out: Just 37% of B2C marketers have a written-down plan for their content marketing. This is a pretty low number. It shows that many are winging it or keeping their plans in their heads. Having a solid, documented strategy can really help a brand stay focused and measure what’s working and what’s not. 

And here’s a big trend: 77% of B2C brands jumped into video in 2023, up from 73% the year before. This is huge! It shows that video is becoming more and more popular among B2C brands. 

Content Marketing ROI Statistics

Key Metrics:

  • 65% of marketers struggle to quantify the impact of their marketing efforts.
  • Businesses that blog get 126% more leads than non-bloggers.
  • SEO blogging drives 1000% more traffic than social media.

First off, a recent CMO Survey revealed that a whopping 65% of marketers struggle to show the real impact of their marketing in numbers. This is a big deal.

It means that most marketers find it tough to pinpoint exactly how much their marketing efforts are paying off. They know it’s working, but putting hard numbers on it? That’s the tricky part. It highlights a need for better tools or methods to measure marketing success more accurately.

Here’s a standout stat: Businesses that blog get 126% more leads than those that don’t. That’s huge! Blogging isn’t just about sharing thoughts or updates; it’s a powerful tool to attract more potential customers.

Now, this is an eye-opener: SEO blogging pulls in 1000% more traffic compared to social media. This tells us that good, search-engine-optimized blog content is a massive traffic driver.

Even more interesting, 28.5% of people click on the first result they see on Google. This shows just how important it is to be at the top of search engine results. If your content ranks first, you’re way more likely to get clicks and more ROI.


Content marketing has become a vital part of any marketing strategy, with 82% of marketers utilizing it as a part of their strategy.

And as the stats show, it offers major benefits when done effectively. For example, SaaS companies have seen leads increase by up to 400% thanks to content marketing.

In short, content marketing clearly delivers results and higher ROI when executed well.