Email Marketing is more relevant than ever as an effective marketing strategy, especially as people are spending more time online.
Nearly 4.3 billion people around the globe use email—that’s more than half of the world’s population.
In the U.S., over 90% of adults use email regularly, making it a powerful tool to connect with your audience.
For more detailed information on email marketing statistics 2024, read on.
Email Marketing Statistics 2023 -2024 (Top Picks)
- Sending an email within 60 minutes of a customer leaving your site increases your chances of sealing the deal by 6.33%.
- Over half of people make a purchase at least once a month because of an email campaign.
- Almost 90% of B2B companies use email engagement as their key metric for success.
- 83% of companies are sending newsletters as an all-in-one engagement tool.
- 75% of marketers have at least one automation tool in their arsenal.
- More than 85% of B2B marketers are delivering their content via email.
- About 64% of B2B marketers say that email helps them meet their business goals.
- 74% of online consumers aren’t happy with content that isn’t personalized.
- Subscriber segmentation tops the chart with a 78% effectiveness rate.
- Segmented email campaigns get clicked on 100.95% more than non-segmented ones.
How Many People Use Email? 2023 -2024
Globally, the number of email users is an astounding 4.3 billion. To give you an idea, consider that it represents more than half of the world’s population of nearly 8 billion people.
However, it’s important to clarify that some individuals have multiple email accounts. Businesses, too, maintain numerous email accounts for different departments and purposes.
On average, there are 1.86 email accounts per user which has increased from the previous figure of 1.75 per user. Taking this into account, the number of active email accounts is estimated to be even higher.
How Many Emails Are Sent Per Day 2023 -2024
In 2023, people around the world sent 347.3 billion emails every day. That’s a lot of emails, and the number keeps going up each year.
Why So Many Emails?
- With more people working from home, emails have become the go-to way to chat with coworkers.
- Companies know they get good results from email ads, so they keep sending them.
- Almost everyone has an email account these days. It’s how we sign up for things, log in, or stay in touch.
- Think about all the welcome emails and confirmations you get. That’s all done automatically, and it adds up!
Year-by-Year Email Counts: Quick Look
| Year | Daily Emails Sent (in billions) |
| 2017 | 269 |
| 2018 | 281.1 |
| 2019 | 293.6 |
| 2020 | 306.4 |
| 2021 | 319.6 |
| 2022 | 333.2 |
| 2023 | 347.3 |
Ecommerce Email Marketing Statistics 2023-2024
Ecommerce has increasingly leaned on email marketing. And the statistics does reveal interesting insights that backs up its importance
For every dollar spent on email marketing, the average return is an astounding $36. The metric suggests that email isn’t just a tool but an investment, offering yields that many other channels struggle to match.
Email campaigns drive 9% of all traffic to ecommerce sites. While this might seem small, think again. Email campaigns are typically targeted and pre-qualified, meaning this traffic often translates to higher conversion rates.
A whooping 96% of top-tier online retailers say that email gives them the best ROI. The near-unanimous agreement adds weight to email marketing’s efficacy in ecommerce.
Brands using segmentation in their email strategy saw a 760% increase in revenue. Segmenting isn’t just an advanced technique; it’s becoming a fundamental practice.
Email marketing contributed to $230 million in purchases in a single quarter. It highlights the channel’s direct impact on sales.
Companies pulling in over $10 million in revenue have an average of 133.97 list segments. That’s 10 times more than companies earning under $100,000. It suggests that scaling up your segmentation can align closely with revenue growth.
Ecommerce emails enjoy a 96% deliverability rate and an average open rate of 15.68%. The click rate stands at 2.01%. While these may not be sky-high figures, they represent consistent engagement, giving you a reliable channel for customer interaction.
Emails addressing abandoned carts pulled in over $50 million in a quarter and had an impressive 45% open rate. With 38% of marketers using emails to tackle cart abandonment, the technique is not to be overlooked.
Also, don’t underestimate the young consumers. 68% of millennials say promotional emails influence their purchase decisions. That’s right, this demographic does read their emails, and it impacts their wallet choices.
Sources: Litmus, ConvertCart, Klaviyo, Moosend, Litmus, Fluent
Email Marketing ROI 2023 -2024
First off, nearly 50% of marketers state that the money they invest in email marketing comes back to them twofold. Put simply, for every dollar spent, they’re seeing two dollars in return. Isn’t that interesting?
Next, a study showed that ROI from email stands at 28.5%. For direct mail? A meager 7%. Email’s performance is four times better. So, digital speed and efficiency do win the race.
Speaking of reliability, 73% of marketing pros give a “Good” or “Excellent” rating to the ROI they get from email. In other words, the majority believe it’s money well spent. If that many experts back it, it’s worth consideration.
And here’s something else to consider: According to Litmus, performing A/B testings on your emails can significantly boost your ROI. Why? Because it pays off. Doing these tests can give you up to a 28% higher ROI. Think about that. A little extra work upfront can reap big rewards.
One in three marketers around the world report that email gives them the best ROI. So it’s a strategy that works, regardless of where you are.
Sources: Statista, Chief Marketer, SalesCycle, Litmus
Email Marketing Data
Emails are a big deal now in how businesses talk to customers today. Let’s get into the nitty-gritty with some key stats.
First data is a little bit surprising. The unsubscribe rates are generally low, especially for certain sectors.
| Sector | Unsubscribe Rate |
| Government Offices | 0.13% |
| Photo & Video Websites | 0.40% |
| Non-Profits | 0.20% |
| Restaurants | 0.28% |
The unsubscribe rate is the measurement of the fraction of people who chose to leave your email list following a campaign. An unsubscribe rate of < 0.5% is considered as a standard benchmark. And across all the sectors we just saw, the rate is lower than that.
Now here’s something interesting to note: over 40% of emails get opened on a phone. This stat highlights the need for mobile-optimized emails to reach a broader audience.
In terms of user engagement, the click-through rates can tell us a lot. These rates vary, but they tend to hover between 1% and 5%. Keeping these average percentages in mind provides a solid benchmark for evaluating your email marketing campaigns.
Next up, open rates. They average around 24%. It’s not the same for every industry, but it’s a ballpark figure. This is good news since 99% of people check their emails every single day. Some even 20 times a day. So chances are, your email will get seen.
What about the spam folder? Well, 58% of people peek in there every day. And since 85% of emails land in spam, this isn’t as bad as you’d think. In essence, your marketing email may still get eyeballs even if it lands in spam.
Close to half, 49%, like emails with special offers or coupons. And get this: emails with coupons get bought from five times more than standard emails. So if you’re thinking of throwing in a discount code, go for it.
Regarding email frequency, the magic number appears to be 6.21 emails per week, but this is flexible based on industry and audience feedback. In other words, don’t be afraid to tweak your strategy.
Sources: Klipfolio, ZettaSphere, DMA, V12, Optinmonster
Email Marketing Facts 2023 -2024
Now let’s dive into some fascinating facts about email marketing and what they mean for your strategy.
Data shows that if you send an email 60 minutes after a shopper exits your website without completing their purchase, you will stand a pretty good chance—about 6.33%—of getting them to change their mind. In simpler terms, acting fast can help you reclaim lost sales.
More than half of people will buy something at least once every four weeks because an email marketing message inspired them. That’s significant! It shows that people don’t just ignore these emails; they act on them.
So, if you’re thinking your marketing emails are just going to spam folders or being ignored, think again. Your emails can drive sales, and consumers are more receptive than you might think.
Nearly all—9 in 10 to be exact—B2B outfits gauge the success of their content based on how people engage with their emails. That makes email interactions the king of metrics for business-to-business companies.
Got a list of email subscribers? Well, they’re not just passive readers; they’re nearly four times as likely to spread your content around on social networks.
83% of the companies are in the newsletter game. Why? Because newsletters serve as an all-in-one tool for offers, announcements, and tips, all while keeping your brand in your customers’ minds.
If you’re using just one welcome email or, worse yet, none at all, you’re leaving money on the table. Trust takes time to build. A series of emails allows you to ease new subscribers into your world, showing them different facets of your brand and what you have to offer.
So, the key takeaway here? Email marketing is a versatile tool that can drive sales, engage B2B clients, amplify your social reach, and even build long-lasting relationships with customers.
Sources: Convince And Convert, SaleCycle, Content Marketing Institute, QuickSprout, Clutch, WordStream
B2B Email Marketing Statistics 2023 -2024
First things first: Automation is huge right now. About 75% of marketers are using at least one automation tool. Why? Because it saves time, and time is money. Automation helps businesses to reach their potential customers at the right moment.
When it comes to distributing content, more than 85% of B2B marketers are turning to email. And it’s not just about sending out mass emails; around the same percentage of B2B companies use email marketing software to fine-tune their overall strategy.
Talking about effectiveness, 64% of B2B marketers highlight that email marketing helps them fulfill their business goals. That’s a strong vote of confidence in email marketing’s ability to deliver. Your email campaigns can be a game-changer, helping you close deals or engage potential clients.
Now, let’s look at some interesting numbers.
| Type of Campaign | Open Rate | CTR |
| Segmented Email Campaign | 94% | 38% |
| Unsegmented Campaign | 42% | 4.5% |
See the difference? If you’re not segmenting, you’re missing out.
Next, 40% of B2B marketers say email marketing is crucial for success. A whopping 77% of B2B companies are incorporating emails into their regular marketing efforts. This shows how important it is to use email marketing as part of an overall business marketing strategy.
Last but not least, don’t worry too much about spam; the average rate is just 0.02%. However, if you want a quick boost, just use the word “Free” in the subject line. It can pump up your open rate by 10%.
Sources: Social Media Today, Content Marketing Institute, Hubspot, Super Office, Business2Community
Email Segmentation Statistics 2023 -2024
Email segmentation is becoming increasingly important in digital marketing. When 74% of online consumers express frustration with content that doesn’t align with their interests, it’s clear we have to pay attention. This statistic shows that sending the right message to the right person is key.
List segmentation leads the pack as a top email marketing tactic, with a 51% effectiveness rate. It narrowly outpaces personalization at 50% and triggered emails at 45%. The takeaway? Combining list segmentation with personalization is a smart business strategy.
Now here’s a table that shows the marketing strategies and its effectiveness, essentially highlighting the importance of email segmentation.
| Marketing Strategies | Effectiveness Rate |
| Subscriber Segmentation | 78% |
| Message Personalization | 72% |
| Email Automation Campaigns | 71% |
So in a more detailed look, subscriber segmentation is the most effective strategy at a 78% effectiveness rate, followed by message personalization at 72%, and email automation campaigns at 71%. If you want results, focus your efforts on these strategies. They are not only effective but also efficient in delivering what consumers want.
Segmented email campaigns are not to be ignored; they earn a whopping 100.95% higher clickthrough rates compared to non-segmented campaigns. Higher clickthrough rates mean better engagement, which can translate to increased sales and customer loyalty.
It’s also important to take note: when you use proper targeting through segmentation, you can drive 3 times the revenue per email compared to broadcasting to your entire list. In simple terms, more targeted emails lead to better monetization.
Sources: Campaign Monitor, Snov, Mailchimp, ClickZ, Hubspot
How Many Emails Are There In The World
Let’s get down to business. Emails are a big deal, no doubt about it. There are 5.59 billion active email accounts out there. That’s more than the number of people watching YouTube or browsing Facebook.
And let’s not forget Gmail, which has a mind-blowing 3.42 billion accounts all on its own.
| Country | Emails Sent in Billions |
| United States | 9.8 |
| United Kingdom | 8.3 |
| Belgium | 8.3 |
| Netherlands | 8.3 |
| Japan | 8.3 |
| India | 8.3 |
| Germany | 8.3 |
| Israel | 8.2 |
| Ireland | 8.2 |
| Austria | 8.2 |
What Do These Numbers Tell Us?
The U.S. is at the top with nearly 10 billion emails sent. Other countries like the UK, Belgium, and India are all up there too, with around 8 billion emails sent. This shows us that email isn’t limited to just one place; it’s everywhere.
Here’s why these numbers matter. First, they show how important email is as a way to communicate. If you’re in business or marketing, you can’t afford to ignore email.
Second, with so many emails going around, you’ve got a lot of competition. Your email isn’t just up against other companies. It’s up against billions of other messages sent every day. This means you need to make sure your emails stand out.
In short, with billions of emails sent daily across the world, you’ll want to know the numbers if you’re trying to get ahead in business or marketing.
Sources: FinancesOnline, Rightinbox, Statista
How Much Do Email Marketers Make
In the U.S., the average salary for this role hovers between $50,000 and $80,000 a year. But that’s not the ceiling. Some experts earn over $90,000 annually.
Why such a range? Experience matters. Those new to the field start at the lower end. However, seasoned pros in top-tier companies easily hit six figures.
Businesses are willing to pay well for effective email marketing. And that’s because the return on investment (ROI) for email marketing is incredibly high.
Email marketing is a field with a broad pay scale, sure, but also one ripe with potential for those willing to master the craft.
Sources: Glassdoor
Email Marketing Industry
Let’s dive into the numbers. Over the past year, 78% of marketers observed an uptick in user engagement. Why is this significant? Increased engagement often leads to better conversion rates. Marketers are now fine-tuning their strategies, even going so far as to incorporate videos into their emails.
When videos are included in emails, click-through rates (CTRs) can go up by 300%. That’s no small feat.
But timing is everything. Data shows that Tuesday is the best day for sending out emails. It could be because people are settling into their workweek and are more likely to engage with marketing content.
Also, about 64% of small businesses are using email marketing to keep in touch with their customer base. And here’s something to think about: emails are 40 times more effective at gaining new customers than social media platforms like Facebook or Twitter. So, if you’re deciding where to invest, email seems like a strong candidate.
However, it’s worth noting that 48% of U.S. internet users often ignore emails from brands without even opening them. It’s a red flag that even if your email gets to the inbox, there’s no guarantee it’ll be read.
Overall, the average open rate for emails across various industries stands at 21.3%. While this might not seem high, considering the volume of emails sent daily, it’s a statistic that should not be overlooked.
Sources: Forrester, CoSchedule, InsiderIntelligence, Campaign Monitor, MailChimp
Conclusion
That sums up our roundup of email marketing statistics.
In short, if you want a strategy that’s stood the test of time and continues to offer solid returns, email marketing is the way to go.
And remember, your emails aren’t just flying into the void. Even if your emails land in a spam folder, guess what? A whopping 58% of people will still check it out, which is really interesting. It shows that people are actively reading them, and they’re ready to engage. So get out there and start emailing!