Study

Internet Statistics 2024 (How many people use the internet)

Source: Statista

65.7% of the world is on the internet in 2023. UN’s Sustainable Development Goals aim to get internet access to everyone worldwide by 2030. 

This is how the number of internet users has changed over the years:

YearNumber Of Users 
20051.02 billion
20061.14 billion
20071.36 billion
20081.54 billion
20091.72 billion
20101.98 billion
20112.17 billion
20122.38 billion
20132.56 billion
20142.75 billion
20152.95 billion
20163.21 billion
20173.44 billion
20183.72 billion
20194.11 billion
20204.58 billion
20214.9 billion
20225.3 billion

While it will be some time before we reach the goal, two-thirds of the world will have an internet connection in 2024. 

You are connected more than ever to people. The internet statistics of 2024 can help you understand how users interact with the internet. This is how you will know where to find your target audience and how to attract them. 

Internet Stats Highlights 2024 (Top Picks)

  • There are 5.3 billion internet users in the world.
  • An average person hops between 6 to 7 social media platforms. 
  • 95% of internet users go online with their mobile.
  • 95% of internet users are on the internet for communication.
  • 28.8% of the internet use around the world is for gaming.
  • 4.95 billion people are on social media. 
  • China has the highest number of internet users at 1.05 billion. 

Internet Statistics 2024

Key Internet Metrics: 

  • 95% of the internet users use their mobile phone to go online. 
  • Mobile phones contribute to 53% of the world’s web traffic. 
  • There are 5.60 billion mobile subscribers, meaning only 300 million mobile users are not internet users. 
  • 6 in 10 internet users in the largest economies use a desktop device to connect to the internet. 
  • 9 in 10 internet users are on social media.

There are 5.30 billion internet users in the world. This is a 189 million user increase since 2022 of October, with the numbers being 4.9 billion. The 3.7% year-on-year growth rate is lower than what the world experienced in the last decade, but still higher than expected. 

Only 2.77 billion people in the world remain entirely unconnected to the internet. Unsurprisingly, most non-internet users live in Southern and Eastern Asia and Africa. In fact, only 19% are fully connected in the least developed countries. 

Yet, the highest number of internet users also live in these regions, owing to the higher population. 

As internet users go, let’s find out what percentage of them are on social media, as well as the countries with the highest adoption rate. 

Internet Users By Country

Source: Statista

Country Number of Internet Users
China1.05 billion
India692 million
United States311.3 million
Indonesia212.9 million
Brazil181.8 million
Russia127.6 million
Nigeria122.5 million
Japan102.5 million
Mexico 100.6 million
Phillpines85.16 million
Egypt80.75 million
Vietnam77.93 million

China has 1.05 billion internet users, making it the country with the highest number of internet users in the world. Right behind is India with 692 million and USA with 311.3 million. 

Indonesia and Brazil follow behind with 212.9 million and 181.8 million users, respectively. Brazil, Russia, China, and India account for 4 of the 9 countries with over 100 million internet users. 

Only 25 out of 195 countries have more than 39 million internet users. 


Europe

Overall, Northern European region is in the first place when it comes to internet adoption at 97.3%. Western Europe comes in second place, followed closely by Northern America with 93.7% and 92% respectively. 

But countries with the highest number of internet users does not equal countries with the highest internet adoption rate. The internet penetration rate is highest at Norway, Saudi Arabia, and the United Arab Emirates instead of at 99%. 


Asia

Eastern Asia has the highest user base in total, with 2.9 billion users. However, the internet penetration rate is comparatively at 75.3%. 

Southern Asia, despite having India, which is the country with the second most internet users, only have 51.5% of the region’s people on the internet. Both India and China are simultaneously countries with the highest number of internet users and the highest number of unconnected populations.

Meanwhile, people in South Korea and Japan spend the least hours on the internet on average, 5 hours and 15 minutes and 3 hours and 54 minutes. 

Africa

The internet adoption curve points to the lowest for African countries, with Eastern Africa having only 23.9% of the region’s users. Middle Africa’s internet penetration rate is 28.4%, while Western Africa’s is 28.4%. 

North Korea, where the internet is blocked, ranks number 1 as the country with the lowest internet penetration rate in relation to its population. This is followed closely by South Sudan, where 92.4% of the people do not use the internet. Somalia follows closely with 89.5% of citizens never using the internet. 

Fascinatingly enough, despite South Africa having the lowest number of internet users, the region spends 9 hours and 29 minutes on the internet each day- the highest in the world.

Internet Users By Demographics

The demographic difference in the internet and social media is pretty consistent, though it flips unexpectedly at times. 

Gender

68.6% of internet users are male. 62.8% of internet users are female. Considering the global population ratio stands at 50.4% men and 49.6% women, men appear to adapt to the internet more, even taking the demographic divide into account. 

The same pattern is seen in social media users, with 53.6% male users and 46.4% female users

Age

The demographics of internet users that spend the most time on the internet are 16 to 24 years old. Female users spend 7 hours and 36 minutes daily, male users allot 7 hours and 10 minutes. 

Next, we have male and female users aged 25 to 24 years old on the internet, spending 7 hours and 2 minutes and 7 hours 5 minutes, respectively. 

Then, we have 35 to 44 year old age range, where the time spent on the internet is reduced by 30 minutes. Users aged 55 to 64 also spend the lowest amount of time on the internet, at 5 hours 14 minutes for female users and 5 hours and 22 minutes for male users. 

Curiously enough, men aged 35 to 44 and 55 to 64 spend more time on the internet than their counterparts. This might be because of reaching the retirement age, especially for the older population. 

Internet usage statistics

Key Metrics: 

  • 28.8% of the internet use around the world is dedicated to gaming.
  • 29.7% is for business-related research. 
  • 33.6% of the internet is dedicated to finance and savings-related research, query, etc. 

On average, internet users aged 16 to 64 spent 6 hours and 41 minutes on the internet daily. 3 hours and 12 minutes of this is spent using streaming and broadcasting mediums. 

Even with reports of deteriorating attention span, 1 hour and 46 minutes are spent reading news. People also spend 1 hour 27 minutes listening to music and 1 hour 03 minutes gaming. 

So, exactly what do people use the internet for? 60.1% turn to the internet to find information. 55.9% get on the internet to stay in touch with friends and families. 51.8% of internet users get on the internet to watch movies while 51% try to stay updated with the news. 

42.3% use the internet for random browsing and as a way to spend time. 

Internet users of all ages state they use it for finding information as their first reason. But, 56.6% of internet users aged 55 to 64 years use the internet to stay updated on the news and current events. Yet, users from 16 to 54 year old have stated their second biggest reason for using the internet to be contacting friends and family, which ranks third for the oldest age group. 

95% using it for communication

Similarly, 95% of internet users are found on chatting and messaging apps. 94.5% go straight to a social media website. Considering chatting is part of social media, these audiences overlap.

80.7% open a shopping website once a month, while 56.2% end up opening the map. Email, music, and weather come under used apps of 49.6%, 47.3%, and 41.6% of users. 

Internet Traffic Statistics

Key Metrics: 

95.8% of internet users go for their phones to access the internet. This is given, considering the phone is always with a person. A phone is also more affordable for people living in underdeveloped countries. 

Smartphone users on the internet are particularly at 93.4%. Then we have desktop users at 62.9%. Tablets, which have the same convenience as a mobile device, although a little less, get 27.6% of internet traffic. 

Affordability and need is what cause people to use and own the tablet less. 

Highest mobile traffic from the Philippines

The Philippines sends the highest number of mobile internet traffic at 98.8%. This is followed by South Africa and Indonesia at 98.3% and 98.3%, respectively. Belgium has the lowest amount of internet traffic at 91.1%. 

Affluent countries seem to have more computer users, such as Czechia, with 87.5% using a desktop ranking the highest. 

However, when it comes to how much of the day an internet user spends on a mobile versus a desktop, the difference isnt’ big at 57.1% and 42.9%

However, what’s worth noting is that the share of mobile’s use of the internet keeps increasing daily. 

Google

The Google Chrome browser gets the highest internet traffic at 62.85%. Meanwhile, Safari is the second most preferred browser at 20.04%. Microsoft Edge takes up the spare 5.5%. 

In trend with browser use, Google itself gets the biggest monthly traffic with 86.3 billion visits per month. The total number of unique visitors are estimated to be 3.20 billion. Google is also responsible for 91.58% of search engine traffic referrals

Broadband

Similar to how phones are used to access the internet most, mobile broadband or mobile network is the primary way people connect to the internet at 83% until 2019

Only 14.5% of the world used fixed broadband connections, with broadband usage dropping to 11.2% for developing countries and rising to 33.6% for developed countries. 

Social Media Internet User Statistics 2024

Source: Meltwater

4.95 billion people are on social media. In other words, 61.4% of the world is on social media. Additionally, this means 92.45% of internet users are social media users. Even from 2022, social media users have increased by 215 million, with 76 million users joining every quarter. 

People Spend 2 Hours On Average On Social Media

Social media takes 2 hours and 24 minutes of daily time for an average internet user. It is the highest most use of an internet user’s time after streaming. 

Africa has 384 million social media users 

The whole of Africa had 384 million social media users in total up until 2022. 

Middle Africa has the lowest number of social media users compared to its population at 10.1%, followed closely by Eastern Africa at 10.3%.

 Southern and North Africa also has a lower number of social media users at 45% and 56%. But, Southern Asia’s social media penetration rate is lower than these two regions at 32.8%. 

Europe has 470 million social media users

While the total number of social media users is unclear, it’s estimated to be over 470 million due to the number of users on Facebook. 

The largest number of social media users is naturally found in Northern Europe at 81.8%. Followed closely by Western Europe and Southern Europe at 80.4% and 74.7%. 

The most fascinating part is the overall gender balance of social media users. In all of Europe and the Caribbean, the male-female ratio is 50/50. 

The divide is greater in Southern Asia and African countries, with a 33 to 67 female-to-male ratio in the former

Ultimately, an average person’s 35.9% of the time online is spent on social media. Indonesian and Saudi Arabic internet users spend 42 of their time on social media, marking the highest. 

South Korea and Japan spend 22% and 20.9% of their time on social media. These two countries also mark the lowest time spent on the internet. 

Women use social media more

When it comes to internet browsing, female users from the age of 16 to 24 dedicate 40% of their time to social media, the highest of other age groups and genders. 

It is only slightly lower for women aged 25 to 34 years old at 39.5%. 

Interestingly enough, despite adopting the internet quicker, men dedicate less time to social media in all age groups, with 36.5% being the numbers for 16 to 24 year olds and 36.3% for 25 to 34 year olds. 

Similar to the reason for using the internet, 48.7% of users are on social media to stay in touch with loved ones. However, a whopping 37.5% are here just to do something in their spare time. Then, we have 34.1% who are on social media because they like news stories. 

Source: Statista

Social Media WebsiteMonthly Active Users
Facebook3.03 billion
YouTube2.49 billion
WhatsApp2 billion
Instagram2 billion
WeChat1.32 billion
TikTok1.21 billion
Facebook Messanger1.03 billion
Telegram800 million
Snapchat750 million

Facebook is number 1 with 3.03 billion monthly active users

When it comes to the most popular social media platform, Facebook remains uncontested at number 1 with 3.03 billion monthly active users. Right behind is YouTube, with 2.4 billion users. WhatsApp and Instagram both have 2 billion monthly users. 

Average Social Media Usage

According to estimates, an average person uses 6 to 7 social media platforms. People in Japan, with their low use of the internet and social media, only hop between 3 to 4 platforms. Meanwhile, people in Brazil, Philippines, and U.A.E, an average user is found on over 8 platforms. 

While Facebook has the most active monthly users, 83.2% of social media time is dedicated to WhatsApp. Facebook gets the second place with 64% and YouTube with 63.4%.

If you are a marketer, you would be interested to know the second most followed account type on social media are actors and other performers, following after people’s preference for their friends and family. 

Young countries love influencers

Philippines, Brazil, and Indonesia are countries where influencers are paid most attention to, with 45.6%, 41.7% and 32.7% keeping an eye on influencers. 

It’s not coincidental Philippines, Brazil, and Indonesia are all countries with a high average younger population

Turkey and Russian users spend the least amount of time following influencers, with 12% and 6.2% doing so. China, a country with a culture of influencer worship to some level, still only has 13% of people following influencers. 

After all, when it comes to countries where users have brought an influencer product, Brazil, India, and China score the highest at 44%, 41%, and 39%

Then, we have Turkey, with 54.9% using social media as a news source. On the opposite end is Morocco, with 14.7% relying on social media for news

Trusting social media for news can be a smart or risky, depending on h you interact with news. You may either find answers news outlets aren’t willing to share or be completely misled by a troll. 

Broadband Statistics in 2024

Source: Statista

There were 1.4 billion fixed broadband subscriptions worldwide in 2022. This is a 100 million increase from 1.3 billion in 2021. In the meantime, fixed telephone subscription has been on a steady decline. This is due to people foregoing telephone connection altogether. 

And while most of the world uses a mobile network to connect to the internet, the download speed is a mere 42.07 Mpbs and 10.33 Mbps on upload. 

For fixed broadband, download speed upgrades to 80.12 Mbps and upload speed to 35.13 Mbps. 

The love for fixed broadband is also stronger in Asia Pacific region, while the USA and Europe take on the second and third rank. 

Final Thoughts

27.1 billion devices are networked in 2023. Of course, the number of devices is far more than the total population and total number of internet users. It’s because each person might have more than one device. 

So, not only do people connect to the internet from one device, but multiple devices. Each device used is an opportunity for you to reach them. 

Of course, the easiest and fastest way to market to anyone in the world is to use social media. Bonus points if you can figure out the first-degree and second-degree connections of a person and target them with ads or organic posts. 

With more people adopting the internet each day, the market will continue to grow for small businesses, especially as the internet opens up in underdeveloped countries. 

Frequently Asked Questions (FAQs)

1. How many people use the internet daily?

5.30 billion people have access to the internet. But it’s impossible to know how many use the internet daily. Although, one can expect it to be over 90% from seeing the reported stats of over 96% of young Eastern Europeans spending every day on social media. Even in India, where a good portion don’t have access to the internet, over 90% of the ones with access use the internet daily. 

The same trend persists with teens in the USA, where 97% of them access the internet daily. 

2. How many people are online right now?

It’s impossible to figure out how many people are online at any given moment. However, according to live stats, more than 360k blog posts are written every day. It’s safe to assume more than 10 million people are online at any given time too. 

3. How many people have access to the internet?

5.3 billion people have access to the internet. Or rather, this is the population that have decided to get an internet connection. Save for countries such as North Korea, most of the world has the internet available to them.