Marketing Automation Statistics (ROI, Report, Market Size & Case studies)

96% of marketers now use marketing automation platforms. The market is growing too, projected to almost double from $5.2 billion in 2022 to $9.5 billion by 2027.

With the ability to deliver over $5 return on every $1 invested, it’s no wonder more organizations are embracing marketing automation.

For more marketing automation statistics, key insights into marketing automation’s rising adoption, proven profitability, and future trend, read on. 

Marketing automation roi

For each dollar you invest in marketing automation, you can expect a return of $5.44

Marketing Automation Statistics 2023 (Top Picks)

  • $5.44 ROI for every $1 spent reveals marketing automation’s immense profit potential.
  • Automated emails like welcome messages have high conversion rates, generating 21% of marketing ROI.
  • 76% of marketers see positive ROI within a year, making automation a smart, fast investment.
  • Rapid six month ROI for 44% of users highlights automation’s ability to quickly impact revenue.
  • Successful companies automate more processes across departments, with 66% automating in multiple areas.
  • Transportation leads automation adoption at 65% usage and plans the highest growth rate at 21%, showing the importance of automation to some industries.
  • Market size hitting $9.5 billion by 2027 indicates robust 12.8% CAGR and shows that automation is a strategic priority.
  • 320% revenue boost from automated emails reveals power of personalized, targeted messaging at scale.
  • 50% of marketers use automation daily, proving it’s becoming central to marketing strategies rather than an occasional tool.

Marketing Automation ROI Statistics 2023-2024

For each dollar you invest in marketing automation, you can expect a return of $5.44

When it comes to where that marketing ROI is coming from, 21% of it is generated by automated email campaigns. What’s more, automated welcome emails alone have a 52% conversion rate. 

Here’s something interesting: 76% of marketers who opt for marketing automation witness a positive ROI in just a year. If you’re worried about a long-term commitment without quick gains, this stat should set your mind at ease.

Next, 44% of those who jump into marketing automation see a return in as little as six months. Yes, you read that right—six months! This means you could be looking at benefits before the year is even halfway done.

Companies employing marketing automation tend to grow faster than those who don’t. 

Furthermore, mature automation users experience 79% more revenue compared to companies still in the beginning phase of automation. So it is worth considering that experience does matter in the automation field just like any other field.

Sources: CMSWire, DMA, Marketo, Content Marketing Institute

Marketing Automation Analytics 2023-2024

Here are some stats based on the Marketing Automation Report by Zurich University.

  • First off, 49% of marketers say that marketing automation helps them save time and personalize content. That’s a big deal. Time is money, right? So if you can shave off hours from boring tasks, you can focus on building relationships with your customers. What does this say about the technology? It’s efficient and people-focused.
  • 45% of marketers feel that marketing automation boosts both efficiency and ROI. If you’re in marketing, you know the importance of showing that your efforts are paying off. 
  • Here’s another fact: 39% of marketers generate higher quality leads with automation. Better leads often mean higher conversion rates, which brings us to the next point.
  • 37% of marketers report higher conversion rates thanks to marketing automation. Now, higher conversions are the endgame for any marketer. This stat just solidifies that marketing automation is a strategy that delivers results.
  • When looking ahead, 42% of marketers see automation as a significant part of future digital strategy. Another 37% believe its importance will grow over time. This proves how technology and automation is believed to be crucial in the long-term.
  • Interestingly, 22% of users feel automation will eventually integrate into the sales process. Sales and marketing are two sides of the same coin, and automation might just be the tool that bridges the gap.
  • But here’s a heads up, 58% of marketers use automation for upselling. If nearly 60% of marketers are using automation to encourage customers to make additional purchases, you better believe it’s effective.
  • A whopping 87% of companies plan to introduce marketing automation if they haven’t already. This suggests that the adoption rate is accelerating.

Lastly, over 70% of successful companies are already on the automation trend. So if you’re looking to replicate the best in the business, automation seems like a good place to start.

Marketing Automation Report 2023-2024

Let’s talk about how often marketers are actually using marketing automation tools. According to a survey involving 250 marketers, half of them lean on these tools every single day. That’s a lot, right?

Now, 33.2% are more like occasional users, pulling out the automation tricks just sometimes. The remaining 16.8%? Well, they’re the ones who use it sporadically, flipping it on and off as they see fit.

What’s interesting here is the commitment level. If you’re a marketer who’s used automation even once, chances are, you’re sticking with it in your next role. This speaks volumes about how crucial these tools have become.

Shifting gears a bit, let’s talk about growth. The global marketing automation market is booming. In just one year, from 2022 to 2023, the market jumped from $5.79 billion to a whopping $6.5 billion. That’s an impressive compound annual growth rate (CAGR) of 12.3%.

This growth rate is a big sign that the industry is on the rise right now. Companies aren’t just trying automation; they’re investing in it. A growth rate of 12.3% shows it’s a significant shift in how marketing is being done.

Since 2020, the number of available marketing automation solutions worldwide has noticed a growth of 24%, totaling 9,932 unique tools.

This uptick doesn’t just show growth; it highlights the availability of various options.  It’s clear that the market is answering to a high demand for automation solutions, offering marketers a buffet of choices.

The increased variety also suggests that companies are customizing their automation needs, looking for tools that best fit their unique challenges.

Next up: Who’s getting on the automation train? Well, 44% of companies across various sectors are adopting marketing automation strategically.

It’s not just tech companies or big corporations that are making the leap. This stat reveals a universal appeal, which likely means that the benefits of automation are becoming hard to ignore for any industry.

The wide adoption could be a reaction to proven success, making it less of an experiment and more of a necessity in modern marketing strategies.

Let’s zoom into specific sectors for a moment. While the average automation level across industries is expected to go up by 3.6%, the transportation industry is leading in this race.

They currently hold the record for the highest level of automation at 65%, and they’re not stopping there. They’re also expected to have the highest growth rate, a whopping 21%.

Why is the transportation industry outpacing others in automation adoption? This could signal that certain sectors find automation quite essential. It’s possible that for industries like transportation, automation offers efficiencies and advantages that are simply too good to pass up.

Business Automation Statistics 2023-2024

A whopping 68% of employees feel like they have too much on their plate every single day. That’s more than half of your workforce.

And when the majority of your team is overwhelmed, productivity takes a nosedive. Automating routine tasks doesn’t just free up time; it revitalizes your team, allowing them to focus on more meaningful work.

This can be a game-changer for a company’s overall performance.

About 51% of companies are hopping on the automation train to boost efficiency. Yep, that’s the goal for over half of businesses out there.

Automation often leads to quicker task completion and fewer errors. If your competitor automates and you don’t, guess who’s winning the efficiency race?

A solid 75% of organizations are using marketing automation software. That’s three out of every four businesses!

Marketing automation is no longer an optional tool but almost a necessity. The high adoption rate means that businesses are seeing real value in automating their marketing processes.

McKinsey’s 2020 survey found that 66% of businesses have automated processes in more than just one area of their operations.

This tells us that once a company starts with automation, they often expand it to other departments.

Now you might find this surprising: 40% of automation initiatives are handled by the IT department.

This sheds light on how critical IT is in driving automation. If nearly half of automation initiatives come from IT, it signifies the technical complexity and importance of implementing these solutions properly.

Marketing Automation Market Size 2023-2024

The marketing automation market isn’t just growing; it’s expected to almost double. Projected to leap from $5.2 billion in 2022 to a staggering $9.5 billion by 2027, we’re talking about a CAGR (Compound Annual Growth Rate) of 12.8%.

This indicates a consistent and robust growth in the market. So, if you’re in marketing and you’re not considering automation, you might want to rethink that strategy. The industry is clearly investing heavily here, and you don’t want to miss out.

In 2021, the global market size for marketing automation stood at $4.62 billion. Some projections put the marketing automation market size at an incredible $13.32 billion by 2030.

While this is a bit further out, it shows that industry experts see this growth as more than just a fleeting trend.

Focusing specifically on the software aspect, it’s projected to bring in $5.4 billion in revenue in 2023.

Software dominates the marketing automation market, and this number shows just how much.

Marketing Automation Landscape

First up, did you know that marketing automation can give sales productivity a boost of more than 14%? That’s right! This isn’t just a small bump; it’s a significant leap. So what does this mean?

It means your sales team can focus on closing deals while the automation takes care of the nitty-gritty tasks. That’s more revenue, less manual work. It’s a win-win.

Now, get this: you can see an increase in leads by over 451% with marketing automation. Automating your marketing brings in more and more email sign ups. This stat shows the immense potential to not only generate but also nurture leads on autopilot. How cool is that?

Speaking of automated emails, if you’re leveraging automated emails, you’re looking at 320% more revenue coming into your business. This is basically a shoutout to the money-making power of personalized and timely emails.

Marketing Automation Case Studies 2023-2024

Popup Magic–How Blush and Bar Boosted Sales

Blush and Bar, a sustainable jewelry brand, primarily got their traffic from social media ads on mobile devices. They had a challenge: their popups weren’t converting mobile visitors well.

So, they switched gears and designed a mobile-friendly popup. The kicker? No typing needed—just tap to submit your info. The outcome was nothing short of spectacular: their sales soared by $39,000 in just the first month.

Personalizing user experiences matters, and Blush and Bar went perfectly with it.

They made their popup mobile-friendly and solved their conversion problem. If you have a similar challenge, look into optimizing your popups for a mobile audience.

Channel-Based Engagement–Navita Example

Navita had a struggle with student engagement. Their old-fashioned manual lead capturing system didn’t do much to keep enrolled students engaged. In fact, it was pretty ineffective.

That’s when they decided to automate their lead generation process. They went digital, with trainers uploading student details during in-person sessions. Then they rolled out personalized email campaigns targeting different student groups.

The result? An impressive 60,000 prospects captured in a year and a 10% uptick in student engagement and retention.

Automation isn’t just about making tasks easier; it’s about making them more effective. Navita recognized that their manual methods were failing. So they went with digital and personalizing their approach. And as a result, they not only increased their leads but also boosted student engagement.

Improving Acquisition Rate– noticed their outbound paid advertising was burning cash but not yielding the conversions and customer loyalty they aimed for.

They changed their strategy to inbound marketing and the results were immediate: website traffic doubled in just three months. Monthly leads? They grew by 1,500. And the revenue? A jaw-dropping increase of 600% in less than a year.

In terms of the challenges they faced, their previous approach was unsustainable and lacked clear call-to-actions (CTAs) and campaign tracking.

Once they switched, automated alerts started notifying the sales team of new leads, and marketers could keep tabs on leads via landing pages and campaigns.

What this tells us is that sustainability in marketing is crucial. found it by opting for inbound marketing.

They went beyond merely solving their initial problems, setting up systems to proactively notify their team about new opportunities and to track campaign effectiveness.

The IE Turnaround–Nurturing Leads the Right Way

IE had a problem with their previous marketing platforms—they weren’t seeing positive results. Specifically, they struggled with lost data insights and couldn’t effectively nurture leads. Their solution was to onboard new marketing automation tools.

They established workflows to shoot targeted emails to their prospects. The outcome? On-site traffic and time spent on the site both shot up by 35%. Even more impressively, their conversion rate leaped by 50%.

IE shows us that the tool you use can make or break your marketing strategy. By switching platforms, they not only salvaged lost data but also established an effective lead nurturing process, which was evidently missing before.

Paper Style’s Personalization Pays Off

Paper Style sells custom greeting cards and invitations online. They used marketing automation to send emails that were more targeted to their customers.

What happened? Their email open rate went up by 244%. Their click rate? It went up by 161%. And the most important part, their revenue grew by 330% just from these automated emails.

The lesson here is clear: personalized email marketing works. Paper Style focused on sending the right messages to the right people and saw amazing results.

If your emails aren’t getting the attention they deserve, think about using marketing automation for more personalized, targeted messaging.

Virtual Logistics–Higher Efficiency

Virtual Logistics has been in the data and tech integration business for 20 years in Canada. They took their operations up a notch by using marketing automation to become more efficient and agile.

They got complete control over their marketing workflow quickly, and now their landing pages are 10 times better than before. These landing pages work well on different platforms and screen sizes.

This experience shows that marketing automation isn’t just for new businesses; it’s for any business that wants to improve. Virtual Logistics used automation to make their landing pages better and their marketing more active.

Sources: Leadfox, Mayple

Value Of Marketing Automation 2023-2024

First on our list: a standout 63% of marketers have chosen email marketing as their most automated channel in 2023. That’s telling, isn’t it? This clearly indicates that marketers find emails to be an effective way to reach people.

It’s not just about sending messages; it’s about connecting and engaging with your audience in a meaningful way.

Moving on, a huge 96% of marketers use a marketing automation platform. That’s almost everyone in the marketing game!

If you’re using marketing automation, you’ve got a 63% chance of outdoing your competitors. That’s a nice edge, right?

Now the forecast for the marketing automation software market looks bright, with projections hitting $19.66 billion by 2026

This means that investment in automation isn’t just good for your business today, but it’s a long-term strategy with impressive growth potential.


So, let’s pull it all together. These marketing automation statistics show that marketing automation is a must-have marketing tool that savvy businesses need to maximize results.

With 50% of marketers using automation daily and 63% choosing email as their most automated channel, the data makes it clear.