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Blog Content
Visiting physical stores and using mobile for communication only is talk of the past. Today neither shopping is limited to physical touchpoints nor a mobile phone is used for just communication. There is much more to it. There are 6.92 billion smartphone users, which is 85.88% of the world’s population.
Around 79% of smartphone users have shopped online using their phones in the past months. But how are these two connected? Mobile e-commerce is the concept that connects them both and is one of the biggest trends in the digital era.
This read focuses on unearthing various mobile e-commerce statistics that describe how mobile e-commerce has grown in the past few years and where it is headed in the future.
Mobile E-commerce Growth Statistics
With more and more people having access to the internet and a handy device to operate it, people find it convenient to shop from their mobile phones instead of visiting a physical store or even using a PC or a laptop to shop online. In 2022, more than 60.66% of e-commerce traffic came from mobile users whereas only 39.34% from other devices such as desktops and tablets. The mobile e-commerce volume is expected to reach $620.97 billion by 2024 thereby accounting for around half of e-commerce sales. Additionally, in 2018, the share of mobile-ecommerce was just 56% which has now climbed to 72.9% in 2023.
| Year | Mcommerce Revenue |
| 2019 | $203.94 billion |
| 2020 | $270.01 billion |
| 2021 | $360 billion |
| 2022 | $431.40 billion |
| 2023 | $511.80% billion |
As smartphones have become an integral part of consumers’ lives, it is easier to picture the entire e-commerce market with the influence of mobile phones. The global count of smartphone users increased by 49.89% in 2017-2022 and is still on the rise. In the U.S., 77% and 53% of adults own a smartphone and a tablet respectively. These numbers give an idea of the potential mobile e-commerce potential in the country.
The rise in the number of smartphone users has directly impacted mobile e-commerce. Between 2024 and 2028, the number of smartphone users is expected to be around $496.67 million in total. According to research, it is also expected that in the coming years, the global mobile e-commerce market growth will be around $5867.1 billion by 2028.
Smartphone penetration rate in different countries
| Country | Smartphone Penetration Rate |
| The United States | 81.6% |
| South Korea | 88% |
| Japan | 78.6% |
| Canada | 67% |
| The United Kingdom | 82.2% |
| China | 72% |
| France | 82.6% |
| Germany | 81.9% |
| India | 71% |
Source: Statista, Tech insights
In the past few years, there has been a tremendous rise in online traffic from mobile phones leading to an exponential increase in mobile e-commerce sales. Smartphones generated a significant percentage of digital commerce traffic around the globe as well as a large number of mobile e-commerce orders. According to a report, mobile e-commerce sales have reached $2.2 trillion in 2023. This segment of the e-commerce industry alone accounts for 60% of the entire global e-commerce sales.
Mobile E-commerce Global Growth Scenario
As e-commerce has introduced a world of borderless shopping experiences where they can shop from any country, it has impacted the e-commerce business positively around the globe. And with smartphones, indulging in this experience has become easier. This has resulted in mobile e-commerce becoming the talk of the town in every part of the world. Today, North America is securing the top position in the global mobile e-commerce market, with Europe and the Asia-Pacific region holding the latter positions.
| Year | M-commerce Market Growth |
| 2019 | $420.2 billion |
| 2020 | 814.4 billion |
| 2021 | 359.32 billion |
| 2023 | $432 billion |
| 2024 | $620.97 billion |
| 2025 | $613.3 billion |
Sources: Shopify, edesk, thecommanager
In the United States, there were 167.8 million online shoppers in 2020 which is expected to increase further to 187.5 million by 2024. With such a significant rise it is believed that in 2024 44% of the total e-commerce sales will generate $431 billion in 2022. According to a report, there are more than 270 million smartphone users recorded in 2023 in the U.S. and 79% of them have used it to shop online in the past 6 months.
Additionally, retail sales in the U.S. are expected to be more than 10% in 2025 which was 3.5% in 2018. According to a Statista report, 35% of online shoppers in the U.S. only shop through their mobile, and 31% of the total retail sales are driven by mobile e-commerce. Retail mobile e-commerce sales are expected to reach 604.5 billion in 2024 and $710.43 billion in 2025.
In Northern European countries such as Sweden, Finland, Norway, and Denmark, more than half of the population uses their mobile phones to shop online. However, other neighboring countries have a lower number of smartphone users and hence, a lesser number of online shoppers.
Additionally, considering the current situation and predictions in the coming years, mobile e-commerce will account for 40% of the total e-commerce sales, and desktop sales are expected to reduce further.
Furthermore, in the Asia-Pacific region, mobile e-commerce sales in South Korea are believed to reach 77% by 2026. Singapore is making its way into the global e-commerce market and currently is the top 5 fastest growing countries in the world. Also, countries across Asia have shown a great rise in mobile e-commerce as the number of smartphone users increased by a large percentage over the past few years.
Mobile E-commerce Trends
69.4% of internet users shop from their mobile phones at least once. With more than half of the online consumer base, businesses are tweaking their marketing plans to align them with the recent mobile e-commerce trends. To leverage this growing mobile e-commerce space businesses must invest more in optimizing their online presence, offer advanced tech features on their shopping platform to improve customer-business relationships, and keep an eye on the recent mobile e-commerce trends that are enticing the customer base.
Though a smartphone is driving more e-commerce sales, social media platforms are providing an additional push to the users and retailers both to spend and earn more profits respectively. A study showed that shoppable posts on Instagram result in 1416% traffic and 20% revenue which made many businesses strengthen their social media presence and marketing strategies. In 2023, social media has largely contributed to increased customer engagement and consistent revenue generation and it is expected to deliver better results in the future
55% of online shoppers who shop using their mobile have agreed that they bought a particular product after they saw it on their social media feeds. This is a classic example of marketing technologies and how they influence smartphone users, increasing mobile e-commerce sales.
Another trend that is revolutionizing the mobile e-commerce space is mobile-first technology. This technology is enabling businesses to craft their marketing strategy in a way that appeals to mobile users. Be it the websites and social media presence, running mobile-specific ads, or content that goes with it, everything is curated by keeping the mobile-first strategy in mind.
Furthermore, businesses are focusing on combining online and offline shopping experiences as many online shoppers prefer researching a product online and then heading to a physical store. 80% of mobile shoppers browse through product reviews, and prices offered, and search stores nearby when they are inside a physical store. Businesses are utilizing this gap and turning it into an opportunity by offering a “visit store” or “click-to-mortar” along with “in-store pickup” and options and offering exclusive mobile discounts to help their customer get the best of both worlds.
In the e-commerce business what looks good is purchased more. According to a report, 40% of users hop on to a competitor’s website owing to a bad mobile experience. Also, 84% of mobile shoppers have faced issues while completing a mobile transaction. Therefore businesses are investing heavily in improving the user experience by enhancing the UI/UX. These improvements result in faster loading times, increase responsiveness, and facilitate easy navigation resulting in attracting more customers and better conversion rates.
As more and more people are choosing mobile shopping, businesses offering products and services on any e-commerce platform must ensure every step from searching to payments is seamless. The forecasted CAGR of the mobile payments market is 24.5% from 2016 to 2026. Hence, it is highly important for businesses with mobile apps to deliver a simple and safe checkout experience.
Other trending tactics that businesses are using today to attract potential customers, drive more traffic, and increase conversions include:
- Offering an app experience over a website
- Optimizing their marketing strategy considering different mobile devices
- Harnessing the power of social media
- Leveraging new-age technology like augmented reality for better shopping experiences
- Offering a one-click ordering service for added convenience
- Implementing Voice-activated shopping
- Designing a responsive mobile site
Mobile e-commerce User behavior
tends to change with time, age, and gender. It is one important variable that businesses consider regularly to offer products or services that are relevant to the current time and needs of their consumer base. Ever since mobile e-commerce has gained significant traction, it is important to take a glance at user behavior statistics
More than 80% of customers abandon their shopping carts. The reasons behind this are many but the most prominent ones are poorly designed interface, complicated checkout process, or improper navigation. Hence businesses who are in the e-commerce business or planning to get into one must focus more on offering a user-friendly app or website, a simple checkout process, and seamless navigation throughout.
More than websites, 85% of mobile shoppers prefer using a retail app as they offer a satisfactory user experience. From 2017 to 2023, there has been a consistent rise in the number, usage, and download of retail mobile apps along with a 92% increase in e-commerce app sessions. Also, mobile apps help in improving the conversation rates 3 times faster as compared to mobile sites.
As mobile shopping is easy, fast, and convenient, it is observed that people who shop from mobile spend twice the amount of money compared to other customers. In 2022, 59.8% of e-commerce spending was through mobile phones which was 1.2% compared to 2021. So businesses planning to earn more profits must consider investing in mobile apps to attract potential customers and convert them.
Mobile shoppers tend to spend the most during the holiday season. Over 50% of e-commerce purchases were made through smartphones during the holiday season in 2022. Now that Christmas is around the corner, various e-commerce platforms are expected to receive a large mobile traffic.
Mobile e-commerce Demographics
Mobile e-commerce has become popular among people of all age groups in no time, especially after the pandemic. The e-commerce sales rose by 43% in 2020. In other words, the e-commerce sales revenue increased from $571.2 billion in 2019 to a whopping $815.4 billion in 2020. Although the world has come back to normal and offline sales are back, online sales are rising now and are still expected to increase globally by 22% in 2025.
Though both men and women choose to shop online using their smartphones, men make more purchases than women. In the U.S. men comprise 53% of the mobile e-commerce audience while women are around 47% as of March 2023. Most people who shop using their smartphones spend money on buying electronic items and a major percentage of them are men who spend on digital content. Furthermore, while women are found shopping online for items like groceries and clothing, men spend more on heavy-duty items and electronics.
Talking about generations, Millennials aged between 18 and 34 are the most prominent mobile e-commerce shoppers. People of this generation or age group are found to spend more as compared to others. They spend around $2000 a year irrespective of their income which is observed to be lesser than others.
Additionally, Gen Zs also prefer using their smartphone to shop online to desktop or tablet.
In the U.S. 90% of people aged between 25 and 34 prefer to shop online using their phone. They find it convenient as they often don’t have the time to shop offline and they always have their smartphone in the vicinity. This age group accounts for 32% of the entire mobile e-commerce shopper audience out of which 33.7% are women and 28.9% are men who make at least one online purchase in a week.
Though we mentioned earlier that men are most likely to indulge in mobile e-commerce shopping, women in every age group tend to use mobile phones to shop online as compared to men. However, only men aged 55 years and above use their mobile phones to make online purchases at least once a week as compared to women.
Future of Mobile Commerce
The future of mobile commerce is bright. As per the recent statistics, the e-commerce market is expected to show steady growth but there are no predictions of its downfall. Hence it is safe to say that the e-commerce industry will see significant growth in the coming years.
Additionally, as the world is advancing every day, smartphones will continue to be one of the important assets for users all over the world to stay relevant with time.
The mobile e-commerce segment of the e-commerce industry is expected to see some new trends as user behaviors and technology evolve to offer them only the best shopping experience.
Customization is one trend that is ruling everywhere irrespective of the industry. In the e-commerce industry, it is a sure-shot path for businesses or retailers to enjoy a high customer satisfaction rate if they offer a seamless personalized shopping experience to their users. Hence, they are actively investing in apps that are designed to offer a customized shopping experience to all its users.
Augmented reality is a new-age tech that improves customization even further. Implementing this technology in the mobile app enables retailers to offer their customers an immersive and interactive experience. For instance, many clothing apps today allow people to check how a particular outfit will look on them by using the augmented reality feature.
With the growing popularity of voice assistants like Siri, Alexa, and Google Assistant, mobile shoppers use them at different stages while shopping online. 27% of US mobile shoppers make payments using voice assistants. Besides payments, mobile shoppers use voice assistants to add items to their shopping lists and find products online.
Besides these, the ease of mobile payments, the popularity of voice shopping, rapid growth in m-commerce shares and sales, smartphone ownership, technological trends, and the number of shopping apps will continue to increase.
Conclusion
As mobile e-commerce holds the largest share of the entire e-commerce market, many businesses are trying to understand user behavior and strategize accordingly. The industry has shown a steady growth from 56% in 2018 which is expected to reach 62%. According to Statista, mobile e-commerce sales are expected to reach $3.4 trillion by 2027 from 2 billion in 2018. This has led to many brands with online shopping touchpoints coming up with strategies that will entice their consumer base and in turn drive more traffic and profits.
These statistics about trends and predictions shed light on the increasing vitality of mobile devices in the e-commerce industry. To gear up for the future, businesses in the e-commerce space must interact regularly with their customers, optimize the resources available to improve customer satisfaction and conversation rates, and leverage all the opportunities mobile commerce has to offer.