Did you know that YouTube ranks second as a search engine after Google? Be it brands or influencers, everyone has jumped into the platform to create content or run Ads. As per a source by Oberlo in 2023, an average YouTube user spends about 46.5 minutes on YouTube. 62% of internet users in the US … Read more
Did you know that 49% of people believe online reviews as much as their family and friends’ recommendations about a product? Nearly nine out of ten customers admit to reading product reviews before purchasing anything. Online reviews can either make or break your business. 88% of consumers do read review What is the importance of … Read more
During the global pandemic, the podcasting industry experienced a massive boom. There are 464.7 million worldwide podcast listeners and expected to grow 504.9 million by 2024. By the end of 2023, 103.6 million people in the US are estimated to engage in weekly podcast listening, which is roughly one third of the nation’s population. 88 percent of … Read more
Source: StatCounter Google owns 91.85% of the market share in web search. It roughly accounts for 4.71 billion internet users out of 5.18 billion internet users who use Google. Despite the rise of AI chatbots and claims it will replace Google, it’s hard to break a habit people had 25 years to form. People still … Read more
An average social media user scrolls their feed for 2 hours and 24 minutes daily. They also hop between 6 to 7 platforms. Target these platforms, and you will be exactly where your audience is. Although, how do you know which 2-3 sites to focus your energy on? Do you build a presence on all … Read more
In the digital age, data surges like an unstoppable tide. In 2023, the data universe is set to witness an astonishing surge, with a mind-boggling 23.71% increase over the preceding year, resulting in a staggering 120 zettabytes of data estimated to be produced this year! Currently, over 44 zettabytes of data exist in this vast … Read more
There is no denying the fact that mobile web traffic has grown significantly over the years across the world. So much so, that mobile usage now accounts for more web traffic than desktop. In terms of the overall internet usage worldwide, mobile usage holds 55% while desktop usage holds 43%. One of the main reasons … Read more
If any form of media has become our staple, you would know it is social media. After all, leading social media platforms like Facebook have a whopping 2,958 million monthly active users. Every other popular social media following Facebook in worldwide rankings also has monthly active users in millions. It is more interesting to see … Read more