Shopify Statistics 2024 (How many customers does shopify have)

From 42,000 merchants in 2012, Shopify has grown to over 1.7 million merchants currently using the platform to sell their products online.

28% ecommerce websites online use Shopify. Furthermore, there are more than 4 million live shopify stores around the globe.

Read on till the end to explore more interesting shopify statistics.

Shopify Statistics 2024 (Top Picks)

  • Over 2.1 million people use Shopify daily.
  • There are over 4.7 million ecommerce sites using the Shopify platform presently.
  • Shopify is the 3rd largest ecommerce platform in the U.S.
  • Shopify accounts for $319 billion in global economic activity as of now.
  • Typical Shopify stores earn $1,000-$1,500 monthly when starting out.
  • Well-established Shopify stores can generate around $67,000 in annual revenue on average.
  • U.S. Shopify merchants make $72 profit per customer on average currently.
  • In 2023, Shopify reported revenue of $6.651 billion, a 26.8% increase year-over-year.
  • As of 2023 there are over 1.75 million Shopify merchants worldwide, up from just 42,000 in 2012

Shopify’s Customer Base

Key Metrics:

  • Shopify grew from 42,000 merchants in 2012 to over 1.75 million merchants in 2023.
  • Over 2.1 million people use Shopify daily.
  • Shopify is the top U.S. eCommerce software.

How Many Customers Does Shopify Have?

YearNumber of Merchants
201242 Thousand
2016377 Thousand
20191 Million
20201.749 Million
2023Over 1.75 Million

Source: Ecommerce Platforms

2012 – The Early Adopters

In 2012, Shopify was a budding platform with 42,000 merchants. This was a time when e-commerce was just beginning to gain traction, and Shopify’s user-friendly interface made it a go-to choice for small businesses and entrepreneurs.

This early stage marked the foundation of a community that would grow exponentially in the coming years.

2016 – Steady Growth

Fast forward to 2016, and Shopify’s merchant base had ballooned to 377,000. This increase wasn’t just numbers; it was indicative of a broader trend.

More businesses were moving online, and Shopify was right there, offering an accessible and scalable platform.

This period was crucial for establishing Shopify as a reliable and versatile solution for online retail.

2019 – Touching the Million Mark

By 2019, Shopify had hit a significant milestone: 1 million merchants. It highlights Shopify’s growing reputation as a robust platform supporting diverse business needs. 

From small local shops to larger enterprises, Shopify has become the key supporting element of many online stores.

2020 – Rapid Growth

The year 2020 saw a remarkable jump to 1.749 million merchants. This surge can be attributed to the global shift towards online shopping.

As physical stores closed around this time due to pandemic, Shopify emerged as a lifeline for businesses interested in going digital.

2023 – Maintaining Momentum

As of 2023, Shopify has over 1.75 million merchants. This shows a stabilization in growth, reflecting a maturing market. However, the slight increase from 2020 indicates that Shopify continues to attract new users.

It’s not just about the numbers anymore; it’s about the quality of service and continuous innovation that keeps Shopify relevant in a competitive e-commerce industry.

Number of Shopify Stores

Shopify StoresTotal Numbers
Fashion and Apparel520,321
Home and Garden221,381
Food and Drink116,008
Toys and Hobbies53,082

Source: Statista

Fashion and Apparel

Fashion and apparel industry leads in terms of shopify stores with 520,321 stores in total.

Clothing and fashion items are some of the most sought-after products online. Shopify’s easy-to-use platform is ideal for small fashion labels and boutiques, making it a top choice for those in this industry. 

Home and Garden

The home and garden category follows with 221,381 stores. This significant number reflects the growing interest in home decor and gardening.

People are investing more in their living spaces, and Shopify provides the perfect platform for small to medium businesses catering to this demand.

Food and Drink

Food and drink stores on Shopify total 116,008. This category’s popularity highlights the shift towards online grocery shopping.

Shopify’s platform suits businesses that offer unique food and beverage products, allowing them to reach a wider audience.


With 62,669 stores, the sports category shows significant presence. This number reflects the steady demand for sports gear and fitness products.

Shopify’s ability to handle diverse product ranges makes it a go-to for sports retailers.

Toys and Hobbies

The toys and hobbies sector has 53,082 stores. This demonstrates the steady demand for toys, hobby items, and collectibles.


The gaming category, with 14,449 stores, may seem smaller in comparison but is significant. It shows the growing market for video games and gaming accessories. 


Lastly, the travel category has 8,878 stores.

While smaller in number, this reflects the niche market for travel-related products and services. Shopify enables travel entrepreneurs to reach a global audience with ease.

How Many People Use Shopify

Over 2.1 million people use Shopify every day. This shows how popular and trusted Shopify is as an online platform.

Shopify stands out as the top choice in the U.S. eCommerce software market. This shows the strong preference businesses in the U.S. have for Shopify.

Furthermore, about 62% of Shopify stores are in the United States.

As of 2023, there are 32,181 Shopify Plus stores in 175 countries. This wide reach shows how well Shopify scales to different business sizes and needs around the world. The popularity of Shopify Plus, especially, highlights its effectiveness for businesses seeking advanced eCommerce solutions.

The Size and Reach of Shopify

Key Metrics:

  • 4.7 million ecommerce sites use the Shopify platform currently.
  • Shopify is the 3rd largest ecommerce platform in the U.S.
  • Shopify accounts for $319 billion in global economic activity.

How Big is Shopify?

Shopify is a major player in the ecommerce world, with over 4.7 million ecommerce sites using its platform. This number isn’t just impressive; it shows Shopify’s widespread appeal and usability. It indicates that a large portion of online stores, from various industries and sizes, trust Shopify for their ecommerce needs. 

In terms of market share, Shopify holds 10% of the global ecommerce platform market. This is a significant slice of the market, reflecting Shopify’s strong global presence.

YearTotal Employees% Increase from Previous Year

Source: Macrotrends

Shopify’s growth is also evident in its expanding workforce. In 2022, Shopify had 11,600 employees, marking a 16% increase from the previous year. This steady growth in employee numbers shows Shopify’s commitment to investing in its platform and services.

Each year, as the number of employees grows, it’s clear that Shopify is scaling up to meet the increasing demand and to innovate in the ecommerce space.

Looking at the trend over the past few years, the growth in Shopify’s workforce has been consistent and impressive. From 5,000 employees in 2019 to 11,600 in 2022, Shopify has more than doubled its team.

This growth trajectory is a clear indicator of Shopify’s expanding operations and its ambition to continuously evolve and improve.

How Many Businesses Use Shopify

Shopify is a preferred choice for a vast number of businesses, with 3.76 million live websites currently using the platform.

It illustrates Shopify’s widespread popularity among businesses of all sizes.

In the competitive industry of ecommerce platforms in the United States, Shopify stands as the third largest. This ranking is significant as it shows Shopify’s strong position in the US.

A striking 87% of Shopify merchants utilize third-party apps. This high percentage indicates that Shopify’s ecosystem is not only vast but also highly customizable. Merchants are leveraging these apps to enhance their stores.

An impressive 1.75 million merchants actively sell on the Shopify platform. This number reflects the platform’s scalability and its suitability for a diverse range of business models.

Furthermore, Shopify Plus, the platform’s enterprise-grade solution, is used by 5,300 businesses. This usage by a significant number of large-scale businesses and high-volume merchants indicates that Shopify Plus is meeting the more complex needs of larger operations, offering advanced features and customization options.

Back in 2020, Shopify supported 20% of all eCommerce websites globally. This is quite remarkable, as it shows how extensively Shopify was embraced by online businesses.

Shopify’s reach spans across an impressive 175 countries. It highlights the widespread reach and popularity of Shopify across the globe.

A noteworthy detail is the usage of Shopify Plus. Over 17,500 domains registered to nearly 12,000 merchants are currently operating exclusively on this premium version of Shopify.

This indicates that a significant number of businesses not only trust Shopify but also rely on its more advanced features for their multiple domains.

It shows Shopify Plus’s capability to handle higher demands and more complex ecommerce operations.

Revenue Insights for Shopify

Let’s start with an impressive figure: Shopify partners and developers have earned a total of $12.5 billion. This isn’t just Shopify’s revenue; it’s the amount that people creating apps and services for Shopify stores have made.

It highlights the success of these small businesses and developers, showing how Shopify is more than just an e-commerce platform

Another significant number to consider is $319 billion. This is the amount of global economic activity that Shopify accounts for.

It’s not just the sales from Shopify stores; it includes everything related to these stores, from the products sold to the jobs created. This figure highlights Shopify’s importance in the global economy.

Furthermore, in 2020, something remarkable happened: 457 million people bought from Shopify stores. This shows Shopify’s widespread appeal and trust among consumers. It’s an indicator of the platform’s massive reach and its role as a trusted destination for online shoppers worldwide.

Average Shopify Store Revenue

Key Metrics:

  • Typical Shopify stores earn $1,000-$1,500 monthly when starting out.
  • Well-established stores can generate around $67,000 in annual revenue.
  • U.S. Shopify merchants make $72 profit per customer on average.

Shopify Store Revenue

Starting with the basics, a typical Shopify store has the potential to earn between $1,000 to $1,500 each month.

This range is quite realistic for new or small-scale businesses. It’s a starting point that illustrates the initial earning capacity for entrepreneurs entering the e-commerce world.

On an annual scale, a Shopify store can generate about $67,000. This number gives a broader perspective, showing the scalability of the platform. For stores that have moved beyond the startup phase and are into a growth phase, this figure is a good benchmark to consider.

In terms of profitability, there’s an interesting stat that an average Shopify merchant in the United States makes approximately $72 in profit from each customer. This is a crucial statistic as it highlights the business potential of running an ecommerce store through Shopify.

Lastly, the high achievers. Some Shopify stores are making over $1 million per month. These high figures are often the result of an excellent combination of a strong brand, a broad and loyal customer base, a diverse range of products, and a good use of Shopify’s advanced marketing and analytics tools.

Shopify Revenue Breakdown

Time PeriodRevenue% Increase YoY

Source: Macrotrends

The Big Leap in 2020 – $2.929 Billion

In 2020, Shopify reported a staggering revenue of $2.929 billion. This was an 85.63% jump from the previous year.

But why such a big leap?

Well, 2020 was a unique year. With the pandemic, many businesses rushed online. Shopify, with its user-friendly platform, became the go-to for these businesses. This shift wasn’t just a temporary spike; it was the beginning of a new era in e-commerce.

Sustaining the Momentum in 2021 – $4.612 Billion

Now, Shopify kept the momentum going into 2021, with revenues soaring to $4.612 billion.

That’s a 57.43% increase year-over-year. This growth reflects Shopify’s ability to retain new customers and attract even more.

The platform’s continuous improvements and integrations played a big role here.

Steady and Strong in 2022 – $5.6 Billion

In 2022, Shopify’s revenue reached $5.6 billion, marking a 21.42% increase from 2021.

Notice the slowing growth rate? That’s typical for businesses as they scale.

The more substantial base of revenue they have, the harder it is to maintain those high percentage increases.

Even though the growth rate was a bit slow around this time, remember that this growth is still significant, showing that Shopify has maintained its appeal over the years.

Keeping the Pace 2023 and beyond – $6.651 Billion

Fast forward to 2023, and Shopify reports a revenue of $6.651 billion. This 26.8% year-over-year increase is fascinating.

Why? Because it shows an acceleration in growth rate compared to 2022.

What’s driving this? It could be a mix of factors: more businesses digitizing, Shopify’s expanding suite of services, and perhaps a surge in online shopping trends.

Shopify Statistics FAQs

How Many Companies Use Shopify?

Over 1.75 million merchants actively sell on the Shopify platform. This number shows that a ton of companies across different industries use Shopify for their ecommerce needs.

From small startups to large enterprises, Shopify is the go-to platform for setting up an online store.

How Much Do Shopify Stores Make?

A typical Shopify store can earn between $1,000 – $1,500 per month when just getting started. This gives new entrepreneurs a realistic earnings range to aim for.

More established shops generate around $67,000 annually. So as the customer base and sales grow over time, that earning potential with Shopify scales up nicely. Some of the top-performing Shopify stores even bring in over $1 million per month!

How Many Users Does Shopify Have?

Over 2.1 million people actively use Shopify every single day. That’s a ton of entrepreneurs, designers, developers, and other staff managing and growing online stores.

This large user base shows how widely used and trusted the Shopify platform is compared to competitors. It has become the ecommerce solution of choice for all types of internet sellers.

How Many Shopify Merchants Are There?

As of 2023 there are over 1.75 million Shopify merchants worldwide. Back in 2012 there were only around 42,000 merchants using Shopify.

So the user base has expanded massively over the past decade! This growth trajectory reflects Shopify’s increasing popularity and strong reputation as an ecommerce platform.


In 2023, Shopify reported $6.651 billion in revenue, a 26.8% increase over the previous year, showing the business continues to grow rapidly.

Over 2.1 million people use Shopify daily to run their online stores.

The company currently powers over 4.7 million ecommerce sites globally and drives $319 billion in economic activity.

The platform’s widespread popularity and trust has led to huge merchant and revenue growth over the years. It has become a top ecommerce solution for all types of sellers.