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TikTok Statistics 2023-2024: How many users are on Tiktok?

In a world with 4.8 billion internet users, 20.83% use TikTok. Ever since its launch, TikTok has gained massive popularity. The reason behind this is its unique features that allow its users to create videos with music and filters.

How many users are on Tiktok

This app is the fastest-growing social media platform with 1 billion active users worldwide in 2023. Not just individuals but businesses have also joined the bandwagon and are leveraging its benefits to expand their reach. TikTok has 50 million daily active users and 5 million businesses are embracing this social media platform to connect with their customer base. 

This read will feature some of the most interesting TikTok Statistics from “How many users are there on TikTok” to “How many downloads does TikTok have” and more. 

TikTok Statistics 2023-2024: TikTok Over the Years

TikTok is the most famous social media platform among the world’s young population that consumes and produces a huge amount of content every day. However, it sits at the 6th position whereas Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger take the top 5 spots. 

Though this app has been in existence for a long time now, its popularity increased exponentially during the pandemic. TikTok has become one of the sources of entertainment and connecting with friends and family during the worldwide lockdown. In 2020, TikTok was downloaded 850 million times which was 693 million times in 2019. Also, TikTok was the most downloaded app in 2020 with 315 downloads. Now that the times have changed and people are back to socializing offline, TikTok is still standing strong with its user base increasing every day.

Top 7 Social Media Apps

Social Media PlatformMonthly active users
Facebook2.96 billion
YouTube2.53 billion
WhatsApp2 billion
Instagram2 billion
Facebook Messenger1.04 billion
WeChat1.32 billion

Sources: Backlinko, Shopify

Earlier TikTok wasn’t as popular but today it is available in 160 countries and can be translated into 39 languages.  In the United States alone which is also home to social media platforms like Instagram and Facebook, TikTok holds a larger market share of around 26% and has 80 million daily active users.

Furthermore, the U.S. has 73.7 million monthly active users and this number is expected to reach 88.7 million by 2024. TikTok is used by more than 100 million users which is 37.36% of its total population of mobile internet users. 

As compared to other social media apps, TikTok is the most engaging of them all with an average engagement rate of 4.25%. Instagram secures the second position with an average engagement rate of 0.60%. 

According to a report, by 2024, TikTok is expected to reach 88.7 million monthly active users and grow further by 20% in the coming two years. Also, the global user base of TikTok will reach 955.3 billion by 2025 at a growth rate of 6.1%.

TikTok Statistics 2023-2024: TikTok’s Popularity Around the World

Besides the U.S., TikTok has gained popularity in countries like Indonesia, Brazil, Russia, and many others around the globe. The U.S. ranks first when it comes to TikTok’s user base while Indonesia and Brazil take the second and third spot with 113 million and 84.4 million users. Other countries with significant TikTok user bases are Russia, the UK, and Mexico with 55.1, 20.31, and 63.8 million users aged 18 years and above. Here are the TikTok popularity statistics for Indonesia, Brazil, and Russia.

Over the years, Indonesia’s TikTok user base has increased drastically. In 2021, the country will have 109.9 million active TikTok users aged 18 and above, in 2022 it reached 92.1 million users, and in 2023 it will have 106 million users. In Brazil, the user base has increased from 84. Million active users in 2021 to 95 million in 2023. Similarly in Russia, there were 51.2 million active TikTok users in 2022 which has now crossed the 54.9 million mark in 2023.

TikTok Statistics 2023-2024: TikTok User Demographics

TikTok has a user base spread across geographies and has a large number of daily active users spending 1.5 hours a day on average and 6.06 hours per week. Most of the TikTok users belong to Generation Z (60%) and are aged between 16-24 years and most of them use the app daily. 

Whether it is creating content or consuming it, 65% of Gen Z users use this app every day, 61.3% say they use the app at least once a month and 58% of teenagers aged between 13-17 say they use TikTok at least once a day. 

Although most TikTok users are GenZs, it also has many millennial users. People who are aged between 25 and 54, use this app for more than 45 minutes a day and account for 26% of the TikTok user population.

Age Distribution of TikTok Users in the U.S.

AgePercentage
10-19 years32.5%
20-29 years29.5%
30-39 years16.4%
40-49 years13.9%
50+ years7.1%

Source: Wallroom

When it comes to TikTok creators, most of the GenZs and some of the millennials hold the largest share which is nearly 52.83%. On the other hand, people younger than 18 years of age account for 27.4% of content creation on TikTok. Furthermore, the smallest group of TikTok users belongs to people aged 55 years which is nearly 1.7%.

Talking about the gender-wise distribution, TikTok users have risen by 5.5 times in 2022 in the 2:1 female-to-male ratio. Women (18-24 years) make up the bulk of its user base and account for a higher engagement percentage. Currently, 57% of TikTok users are women, 40% are men, and 3% fall under other genders.

Time spent by TikTok Users on the app

User CategoryTime Spent
Global Average95 minutes
Adult users (2022)46 minutes
Adult users (2023)53.8 minutes
Teenagers (2022)95 minutes
Daily Average (2023)45.3 minutes
Daily Average (2024) expected58.4 minutes

Source: Statista, Wallroom

In the U.S., TikTok users open the app at least 8 times and the user base has crossed 100 million which accounts for 37.36% of its 267.6 million mobile internet users.

TikTok Statistics 2023-2024: TikTok Downloads Statistics

After 2020, TikTok has seen a massive increase in its downloads. Currently, there are over 2.7 billion downloads globally on Apple App Store and Google Play combined. Out of these many downloads, there were 672 million downloads in 2022 alone. As TikTok users are delighted with the app, it has a 4.4-star rating on Google Play Store and a 4.8-star rating on the Apple App Store. 

Country-wise TikTok Download

CountryDownloads
United States150 million
Indonesia113 million
Brazil 95 million
Mexico62.8 million
Russia55.1 million
Vietnam44.8 million
Pakistan38.9 million
Philippines38.4 million
Thailand36.5 million
Turkey32.2 million

Source: Oberlo, ecwid 

Though TikTok is famous worldwide, few countries have completely banned this social media app. These countries are India, Pakistan, and Afghanistan whereas other countries like the United States, United Kingdom, Canada, Australia, France, and more have partial bans on government and federal-issued devices.

TikTok Statistics 2023-2024: TikTok Marketing Statistics

The TikTok market has been booming since it set foot in the social media industry. This social media app has seen exponential growth since 2020 and has gained immense popularity ever since. Currently, TikTok is making approximately $18 billion in ad revenue in 2023, and considering the offerings it offers businesses to reach a wider audience, the revenue is expected to increase in the coming time. Businesses that are focusing on expanding their reach using this social media platform, post 3-4 posts weekly.

Many apps display ads in their free version, which at times becomes annoying. However, 38% of TikTok users say that they can tolerate ads due to the numerous features the app offers to its user base.

TikTok’s algorithm doesn’t limit its users to watching videos of people they follow but also fetches videos around the globe to appear on their feed. This way the users get to interact and engage with a variety of content and keep them updated with all the happenings in the world. 

Primarily TikTok is a platform for short videos that are easily edited and shared and lets its users feel free to voice their opinion without the fear of any judgment. Around 83% of TikTok users have posted at least one video.  For businesses too, TikTok helps them reach their target customers faster than any other social media platform through different types of video content.

Videos on TikTok are the biggest game changer as 36% of customers are interested in learning about a product or service through video content available on TikTok.Businesses are leveraging TikTok which is resulting in a rise in advertising revenue. Also, this platform is popular for influence marketing which allows businesses to get an edge over their competitors. 

TikTok Statistics 2023-2024: Tiktok Advertising Statistics

Running ads on social media platforms is a great idea to reach a larger target audience. Like Facebook, ads can be run on TikTok as well which reaches over 885 million people globally. TikTok generates ad revenue which is greater than Twitter and Snapchat combined. The ad revenue grossed by TikTok ads displayed a significant increase of 200% every year. In 2022  the total revenue generated was $11.04 billion whereas in 2023, TikTok ads grossed $18.04 billion in revenue which was 55% higher than the revenue in 2022. 

Furthermore, TikTok’s ad revenue in 2023 was around 13.2 billion which is 33% higher than in 2022 However, 2023 saw a downward revision in revenue 2023 due to partial bans in countries like the U.S. and complete bans in countries like India and Afghanistan. But in the coming years, this downward revision will be taken care of as the ad revenue is expected to cross $22 billion by 2025 and the revenue share is expected to another 22% by 2027. 

Ads are important for businesses to spread awareness as well as capture a lead and TikTok helps them get there. For instance, Amazon and HBO have actively invested in TikTok ads in the U.S. between January and May of 2022 which reaped excellent results. 63% of TikTok ads convey the message to be spread correctly and faster. As TikTok is the most famous among the GenZs, the ads reach 25% of women and 17.9% of men users of this generation. 

Furthermore, businesses can also accelerate their ad campaign on TikTok. There are a handful of ways to do so, the most used ad strategy is collaborating with creators on TikTok who can help a business fetch more followers on a particular brand or business account. It boosts the view-through rates by 193%. Also, businesses can take advantage of branded hashtag challenges. These hashtag challenges cost 150,000 a day and 90% of them can generate 2.5 ROI on ad spend. Additionally, like every other platform, TikTok ads are paid and start from $10 per 1000 views and $500 per campaign. 

Ads on TikTok are 40% more likely to leave an impression. Even a 6-second ad on this platform is more effective than 20-second or more ads as compared to any other platform. 61% of Tikok users say they are more likely to buy a product they discovered on this platform than on any other platform. Additionally, customer targeting on TikTok is so apt that for 71% of TikTok users who engage with something off-platform, the apps show them exactly the product or service they were searching for. 

Top advertisers are actively investing in TikTok as its ad impression costs comparatively less than other social media platforms. TikTok ad impressions cost 50% less than Instagram Reels, 33% less on Snapchat, and 75% less on YouTube. This single aspect gives TikTok an edge over other platforms besides a great pool of Instagram influencers and a large number of active users spread across the world. Additionally, TikTok spends between 9-12% on ads in the U.S., UK, and Germany and lags behind social media giants like Facebook, Instagram, and LinkedIn which spend a significant percentage on ads.

TikTok Statistics 2023-2024: TikTok Influencer Marketing Statistics

The concept of influencer marketing is similar to the ripple effects of water and is expected to be worth $21.1 billion in 2023. If a public figure makes content promoting a certain product or service it quickly goes viral or at least reaches a wider audience which is not possible otherwise. It will only reach some users and then not grow any longer unless a business leverages TikTok’s paid services. 

Recently, influencer marketing has gained more traction as compared to before. In general, influencers in the U.S. have an engagement rate of ~18% which is why 55.5% of brands choose TikTok over any other platforms for influencer marketing. 

Additionally, there are two types of influencers on TikTok- micro-influencers with 1,000 to 100,000 followers and mega-influencers with a follower count of over 1 million. Microinfluencers have the best engagement rate of 17.96% among influencer tiers and mega influencers on the other hand have an engagement rate of 4.96%. Additionally, TikTok influencers with 2M+ followers charge around $800 per post as they have a larger reach.

Influencer Follower Tiers

TierNumber of Followers
Mega1 million +
Macro500k-1 million
Mid-Tier50K-500K
Micro10K-50K
Nano1K-10K

Sources: The Shelf

TikTok Statistics 2023-2024: TikTok Mental Health Statistics

Like everything else in the world, TikTok also has some positive and negative sides. As discussed above, TikTok is a good app for people to interact with others, share content, and for businesses to expand their reach and generate more sales. However, there have also been many instances where TikTok usage has led to mental health issues among the young population around the world. 

Though TikTok has helped many people find mental health resources, some researchers have found that the information available on TikTok on mental health is misleading. According to a report, 83.7% of mental health information on TikTok is deceptive and 14.2% of video content was potentially damaging as it showed symptoms of mental distress.

 It poses a huge risk for the user base as most of them are youngsters and they resort to social media to find information related to this topic. Only a few of them get the help they need while most of them fall prey to misinformation and end up worsening their situation than it already is.

Furthermore, according to a study conducted in the U.S. 77.7 percent of GenZs and 68.4% of millennials reported that TikTok has a positive effect on their mental health. On the other hand, 22.3% of GenZs and 31.6% of them reported that TikTok’s content has negatively impacted their mental health. 

Conclusion

TikTok has introduced people to a new way of interacting with friends, family, and even public figures. This is a reason why 90% of TikTok users find the app extremely entertaining and rarely gets boring. Though TikTok has gained massive popularity, it also has some downsides which have affected the platform’s growth. But the makers of TikTok took necessary action and the app is still going strong and its user base is increasing every day. Looking at the rate at which the social media industry is growing, TikTok will go a long way!