Visual impressions impact every facet of businesses of all sizes and industries. According to the findings of a Google research, users react visually for the first 50 milliseconds when visiting a webpage.
That is just one part of the many dimensions where user experience (UX) can make or break business profitability and growth.
In this post, explore some of the most insightful UX statistics 2023-2024 at a worldwide level.
User Experience Statistics 2023-2024: Impact on Businesses
User experience has both positive and negative impacts on businesses depending on how they implement it. Businesses that do not focus on proper user experience tend to lose out while businesses that strategically optimize their UI and UX design stay ahead of the curve.
#1 UX Statistics 2023-2024: Conversion Rate Improvement
According to a Forrester research, businesses can increase their odds of improving their conversion rates all the way up to 400% with thoughtful UX designs. This insight calls for businesses to put more priority on improving their UX design as part of the efforts to increase sales and improve profitability.
#2 UX Statistics 2023-2024: E-commerce cart abandonment
Storyblok conducted a survey of 6,000 online shoppers in the US and Europe and found out that more than 60% of the customers abandon their purchases due to bad user experience on the website.
- 37% of the customers stated that they leave the e-commerce sites due to poor navigation or layout.
- While 33% of the consumers mentioned slow loading speeds as the main reason for leaving the e-commerce site.
Leveraging emerging technologies to improve user experience
According to a report by Salesforce, almost 75% of online shopping customers expect e-commerce companies to use emerging technologies, such as artificial intelligence and voice search, to improve user experience. In the same report, Salesforce highlighted that 67% of customers associate the use of technology with e-commerce companies’ overall operation strategies.
#4 UX Statistics 2023-2024: Localisation of e-commerce UX
When focusing on improving e-commerce, and user experience, businesses should also prioritize localizing the UX to implement a hyper-local targeting approach. According to a CSA Research report, almost 55% of online shoppers worldwide are more inclined to purchase online when the e-commerce websites display product information in their native language.
The first website click informs UX strategies
According to a survey of 36 UX specialists conducted by Plerdy, almost 69% of UX specialists stated that they analyze the first user. Click on the website to inform their UX strategies and improve the overall user experience on their website.
Photoshop leads in website design
Among several designing software, Photoshop takes the lead as it has 88% market share, and designers primarily use it for website design. Other software following Photoshop include:
- Illustrator at 76.9% market share
- Sketch at 75% market share
- Indesign at 23.1% market share
Teams incorporating user experience into their research
According to a report by UserTesting, it’s now not just the design and the UX team that perform user experience research. Other teams, such as marketing and product management, have also been incorporating experience research to inform their strategies. Experience research has permeated into:
- Marketing by 14%
- Market research by 14%
- Product management by 14%
- Customer experience by 18%.
The same report stated that four in ten organizations have increased their user experience research budget.
Word-of-mouth advertisement for a good user experience
A good user experience has a profound impact on end customers. So much so that almost 72% of customers are likely to tell six other people about a good user experience they encounter. So, in essence, proper UX strategies not only ensure a good customer experience but also help in improving word-of-mouth marketing.
Website navigation is one of the most important user experience features
According to a survey conducted by Clutch, almost 94% of respondents stated that navigation is one of the most important aspects of a website that contributes to a good user experience.
- The same survey found that almost 83% of customers appreciate it when the overall design of the website is attractive and up-to-date.
- Almost 91% of customers value proper product visuals and descriptions as per the same Clutch survey.
UX ROI for businesses
As per a 2016 research conducted by Forrester, one US dollar invested in UX a hundred US dollars in return.
Customers expect brands to improve online shopping experiences
As per a report titled “Understanding Evolving E-commerce Expectations in APAC,” 55% of online shoppers based out of the Asia-Pacific regions would prefer brands to regularly conduct customer testing and gather customer feedback to improve the overall online shopping experience.
The same report found that 60% of online shoppers in the Asia-Pacific regions prefer Digital or self-checkout options when shopping online.
Well-thought-out user experience can help solve account creation drop-offs
According to a case study by UserTesting, a leading financial services firm, T. Rowe Price was able to solve the problem of 37% of drop off rate during the user account creation process by improving the overall user experience.
With this case study, it is evident that organizations looking forward to improving their user account creation process definitely need to prioritize proper user experience to achieve the desired goals.
Slider UI formats have been failing
Although considered as one of the most popular UI designs, sliders and slider content formatsI have been failing as user engagement levels have been constantly dropping. Instead, all the types of UI elements have been effective in retaining user engagement, these include:
- Infinite scrolling
- Interactive videos
Customers not being able to differentiate the digital experience of brands
According to Gartner, one of their research conducted in 2020, found that almost 46% of customers do not find any difference in the digital experience of most brands.
This essentially exposes the gap that brands need to fill in to make their digital and overall user experiences stand out from the competition as part of the efforts to focus on overall brand growth.
#12 UX Statistics 2023-2024: Proper user experience can help companies differentiate from their competitors
Almost 70% of top level C suite executives, such as CEOs, leverage UX and CX to stand out from the competitors
E-commerce website designs that build trust
One of the main reasons why online shoppers abandon their cart is the lack of trustworthiness. Online shoppers are highly likely to abandon their shopping carts if they do not find the overall design and experience of the e-commerce website to be trustworthy.
Also, the slow loading speed of e-commerce websites is a major factor in deterring online shoppers from proceeding to check out.
Design-focused companies tend to outperform the competition
It has been found out that companies that placed a high priority on design and overall user experience outperformed S&P by 228% from 2004 to 2014.
Missing search field design in e-commerce websites
In a study conducted by the Baymard Institute, it was found out that almost 22% of ecommerce websites do not have a search field in the homepage which can be helpful for online shoppers to simplify their browsing and overall shopping experience.
Overall aesthetics speak a lot about the website’s credibility
Almost 75% of online shoppers assess the credibility of e-commerce websites from their overall aesthetics, including UX design.
The number of companies regularly conducting user experience testing
It has been found out that only 55% of companies regularly contact user experience testing which can be vital in informing their user experience strategy, including redesigns, modifications on existing pages, adding new pages, and others.
Users prefer content to display properly across all devices
As of 2018, almost 45% of users expected content to load and display properly across various types of devices, such as:
- Mobile devices
- Wearable devices (e.g., smart watches)
- IoT devices
Optimizing content for all types of digital devices has become increasingly important for brands as more number of users browse with a multi-screen approach rather than staying on a dedicated single screen or browser tab.
Videos improve user experience and chances of sales conversion
It goes without saying that video is one of the leading content formats in the marketing and sales world. So much so that almost 73% of customers state that they are highly likely to be persuaded to make their porches online through videos that have a positive impact, as per an Animoto survey published in Search Engine Watch.
- The same survey found out that almost 42% of the respondents would prefer other features that help improve their experience, such as 360° view of products, more demonstration videos, and detailed product and service descriptions and guides.
- Also, 71% of respondents stated that they would form a positive impression of a brand or service provider after watching video content produced by them.
More focus on integrating voice user interface for voice search
According to a Capgemini report, more brands have been implementing voice user interface into their websites and mobile apps as part of the efforts to tap into the growing trend of voice search, especially in the US market.
Non-responsive web design is the top reason for visitor abandonment
Over 73.1% of web designers and developers attribute non-responsive design and poor mobile optimization as the main reason for visitors to leave the websites.
Therefore, it is critical for businesses to give their web design teams the flexibility to incorporate a high level of responsiveness so that their website is well optimized for these leading device/platform types:
Websites’ UX design creates the first impression
As much is 94% of the first impressions are created by websites’ UI design and the overall user experience it offers. As such, the better the overall website design and user experience, the higher the likelihood of visitors staying and even taking action, such as placing orders.
Users prefer informative UI design and overall experience
Almost 86% of users prefer to learn more about the products and services displayed after they land on websites through organic results or ads.
Poor User Experience Statistics 2023-2024
It goes without saying that poor user experience fails to ensure a good overall experience to actual customers, which, in turn, translates to business losses in multiple ways and fronts. Here are some of the most insightful statistics about poor user experience:
Business losses in trillions due to bad UX
A whopping US $1.4 trillion is lost due to bad UX in e-commerce. The number accounts for 35% of the sales that could have been generated through e-commerce.
Permanently leaving websites after a bad user experience
According to Toptal, almost 88% of customers are likely to avoid revisiting websites where they experience bad user experience.
Negative word of mouth for bad user experience
Almost 13% of customers that encounter a bad user experience will share their experience to 15 or more people.
Lack of actual-size product images impacts the shopping experience
As per a survey conducted by the Baymard Institute, it was found out that almost 28% of e-commerce websites do not have in-scale product images that show the actual and real size of the products. The lack of life-size product images impacts the overall experience of online shoppers, which in turn, can lead to abandoned orders.
Bad user experience translates into online business failure
Bad overall user experience accounts for the failure of almost 70% of online businesses. This statistic alone bears testimony to how critical good UX is for online business success.
Losses in sales due to abandoned orders
Online shoppers in the US abandon their orders because of unsatisfactory checkout flow and design. The cart abandonment has amounted to over US $260 billion in sales losses.
Incorrect usage of image carousel design can have a significant impact
According to the Baymard Institute, almost 75% of e-commerce websites failed to implement image carousel design properly which, in turn, can impact the overall shopping experience. The improper implementation of image carousels can result in areas such as online shoppers accidentally clicking the wrong pages.
Users abandon websites if they take more time to load
As much as 53% of mobile users tend to leave websites if they take more than three seconds to load. This basically highlights the importance of the fact that businesses cannot miss out on optimizing the loading speed of their website, regardless of how well they have designed it.
Poor user experience due to ads
It has been quite evident that ads contribute to poor user experience. In fact, around 420 million people use ad blockers to prevent ads from ruining their experience in browsing websites.
Therefore, it is critical for business owners to avoid unnecessary ads on their websites unless they are entrepreneurs or solopreneurs looking for ways to monetize their website’s traffic through ad revenue, such as Google AdSense.
Mobile UX Statistics 2023-2024
Abandonment of apps usage
Poor user experience is the main reason why almost 90% of customers stop using certain apps altogether.
Incorrect sizes and placement of clickable buttons
According to a Baymard Institute study, almost 66% of mobile sites make the mistake of incorrectly placing elements that are clickable by the users.
For example, many mobile sites place the clickable elements too close to each other to the extent that users find it difficult to accurately tap the intended button.
Similarly, many mobile sites have clickable elements that are too small for users to click on them accurately.
Poorly designed mobile sites can struggle with online sales
According to Google, almost 50% of online shoppers will not purchase from brands that have poorly designed mobile sites.
Poor mobile website navigation will deter users
Over 67% of online shoppers will leave a website if they get frustrated with the poor navigation of any brand’s mobile website.
Users expect mobile websites to be good or even better than desktop websites
Almost 85% of adult customers prefer mobile websites to be on par with desktop websites or even better than the same company’s desktop website. Although it is not feasible for companies to have two separate websites, one for desktop, and one for mobile, it is imperative that they implement mobile responsiveness comprehensively into their website.
Frustration with poor mobile optimization
48% of online users get frustrated when they are browsing websites that are not properly optimized for mobile. This essentially highlights the importance for brands to optimize their website’s loading speed and UX for all types of mobile devices, including tablets.
Impact on word-of-mouth recommendation
Almost 57% of online shoppers will not recommend a brand or any other type of product or service provider if they do not have a properly optimized mobile site.
On the contrary, 61% of consumers form a good impression of companies that have a properly designed mobile site that delivers optimum experience.
Strong brand recall from properly optimized mobile sites
Almost 74% of online shoppers are likely to return to websites that are well optimized for mobile. This basically means that businesses and their marketing teams focusing on improving branding and brand recall need to prioritize proper mobile optimization in order to tap into the bulk of mobile-first consumers.
Mobile apps are more effective than mobile websites for user acquisition and retention
Online shoppers view more products, almost 4.2 times more, in mobile apps done on mobile websites. This essentially translates to insights that mobile apps are more likely to convert and retain users than mobile websites.
Across various industries, entertainment apps tend to convert the highest with up to 233% conversion rate while travel and retail apps have 220% and 94% respective conversion rate.
Mobile app abandonment rate isn’t zero
While it is evident from the above stats that mobile apps perform better than mobile websites in user acquisition and retention, they do have abandonment. In fact, almost 25% of users tend to abandon apps after using them only once.
However, there are several reasons for the abandonment, including improper user experience, and inadequate value proposition.
Website abandonment due to poor mobile optimization
Over 50% of online shoppers are likely to abandon websites such as e-commerce websites, if they are not optimized well for mobile experience.
Email experience presents a lot of opportunities
Over 66% of emails read are on mobile and tablets. This essentially means that companies have a lot of opportunities to improve the user experience on the newsletters to retain existing customers for a lifetime.
Rising trends in UX design
Some of the biggest rising trends in UX design include:
- Voice user interface (VUI)
- Augmented reality
- Virtual reality
- Data visualization
- Micro copy
- Artificial intelligence
- Glass morphism
- Machine learning and data science
- Animation and motion
- Dark theme
- Cross-platform UX
- Geometric shapes
Ease of use is the most important quality for mobile apps
According to a report titled The State of Mobile Enterprise Collaboration, almost 97% of users consider ease of use as the most important quality they look for in mobile apps. The findings of the study have been true to date as simplicity contributes significantly to ensuring a good overall user experience in mobile apps as well as mobile websites.
Other UX Stats 2023-2024
UX design job roles to grow consistently
The US Bureau of Labour Statistics has predicted a growth rate of 23% for UX design job roles till 2031.
User experience plagued by improper ads placement
According to the Baymard Institute, almost 95% of mobile sites do not place ants properly in the homepage, which, in turn, lowers the overall user experience through distraction and obstruction.
Jump in revenue for ESPN with homepage redesign
The leading sports network, ESPN, saw a significant increase in revenue of over 35% after they used community feedback to inform their homepage redesign strategy.
Reducing customer support calls by UI redesign
Security software giant McAffee was able to achieve their goals of significantly lowering the number of customer support calls by as much as 90% with strategic user interface redesigns. This just goes out to prove that having a well informed strategy for user interface plays a critical role in achieving business goals.
With approximately 5.3 billion internet users worldwide, businesses have a lot of opportunities to grab their market share by strategically improving user experience through proper UI designs, responsive website design for desktops and mobiles, high-performing mobile apps, and radical simplicity in overall usability.