Study

B2B Video Marketing Statistics 2023-2024 (Advertising, B2B, Consumption and Engagement)

Video marketing has become a crucial tool for brands looking to engage and convert consumers.

A whopping 72% of people prefer watching a video rather than reading text to learn about a new product or service. This indicates that video is simply a more effective educational medium for today’s visually-oriented consumers.

Additionally, viewers retain 95% of a message conveyed in videos compared to just 10% via text. This massive difference in retention highlights how impactful video can be in driving understanding and memory. Read on to find out more video marketing statistics.

Video Marketing Statistics 2023-2024 (Top Picks)

  • Over 90% of marketers will incorporate video in future strategies, reflecting video’s recognized power as a marketing tool.
  • 65% of customers watch videos daily, indicating strong consumer demand for rich video content.
  • Including “video” in an email subject line boosts open rates by 7%, showing video’s ability to capture interest.
  • YouTube and Instagram each deliver a 33% share of the best video marketing ROI, making them strategic platforms.
  • 51% of B2B buyers use YouTube when researching purchases, highlighting its value for video content distribution.
  • TikTok videos under 60 seconds get 57% of views, demonstrating the growing popularity of short form video.
  • Adding video on landing pages lifts conversions by 86%, indicating video’s power to engage and convert.

Video Marketing Trends 2023-2024

PlatformIdeal Video Length
Twitter20 to 45 seconds
LinkedIn30 seconds to 5 minutes
Pinterest15 to 30 seconds
YouTube5 to 15 minutes
TikTok10 to 15 seconds
Facebook30 to 90 seconds
Instagram30 to 45 seconds

Source: PiktoChart

Let’s break down the data points from the above chart.

  • Twitter–Videos lasting between 20 to 45 seconds are optimal on Twitter. This duration aligns with the platform’s fast-paced, information-rich nature. Shorter videos cater to the quick scrolling habits of Twitter users, making them more likely to engage.
  • LinkedIn–A broader range of 30 seconds to 5 minutes works best here. LinkedIn’s professional audience seeks more in-depth content, hence longer videos can thrive, especially for detailed topics or corporate storytelling.
  • Pinterest–Keeping videos between 15 to 30 seconds on Pinterest is ideal. This platform is visual-centric, and concise videos can effectively capture the essence of a topic without overwhelming the viewer.
  • YouTube–The sweet spot is 5 to 15 minutes. YouTube’s audience is accustomed to more extensive, informative content, making it suitable for detailed explanations, tutorials, or storytelling.
  • TikTok–A quick 10 to 15 seconds is all you need. TikTok relies on brief, engaging content that can quickly capture and retain user attention in a highly dynamic environment.
  • Facebook–Aim for 30 to 90 seconds. This range allows for storytelling while respecting the relatively short attention span of scrolling users.
  • Instagram–Similar to Facebook, 30 to 45 seconds is ideal, catering to the quick consumption habits of Instagram users who often engage with visual and dynamic content

As per a 2023 survey report, on average, individuals are watching 17 hours of video content per week. While this shows a slight decrease from the previous year, it’s still significantly higher by three hours compared to 2019.

This trend highlights the consistent, high demand for video content. It suggests that video remains a leading form of media consumption, making it a critical focus for marketers.

Moving on to the next video marketing stats, Vertical video formats have become essential in 2023, especially on platforms like TikTok, Instagram Reels, and YouTube Shorts. This shift is driven by the growing preference for mobile viewing, where vertical videos offer a more natural and immersive experience.

Advertisers must adapt to this format to effectively engage with mobile-first audiences. Ignoring this trend could mean missing out on significant engagement opportunities.

Over 90% of marketers plan to incorporate video in their future strategies. This overwhelming majority reflects the recognized power of video as a versatile and engaging communication tool.

Marketers who haven’t yet embraced video should consider doing so to remain competitive and relevant. Video content is no longer optional but a critical element of effective marketing strategies.

With 65% of customers watching videos at least once daily, video content remains a powerful tool for maintaining customer engagement and interest. This habit indicates a strong preference for video over other media types.

How Effective Is Video Marketing Stats 2023-2024

One of the most compelling stats is that 72% of people would rather watch a video than read text to learn about a new product or service. This indicates that video is simply a more effective educational medium for today’s visually-oriented consumers.

Brands that rely solely on written content are likely missing out on opportunities to capture interest and drive understanding through creative, informative videos.

Beyond learning, consumers also have a clear preference for video when it comes to interacting with brands. 54% of people say they want brands to share video content over any other type of content.

So not only is video content more appealing for consumers, but they crave more of it from the brands they engage with. This presents a major incentive for brands to prioritize rich video content as a core part of their marketing strategy.

The business impact of video marketing is also hard to ignore. An impressive 93% of marketers have succeeded in landing a new customer through social media videos. This indicates that video isn’t just engaging, it’s converting.

Creative, strategic video campaigns on social platforms can pay off in the form of measurable sales and customer acquisitions.

74% of content marketers say their company should invest more in video. This shows a clear trend: marketers know that video grabs attention. Customers today prefer watching to reading. If a company isn’t focusing on video, it’s likely losing out. Videos tell stories quickly and engage people fast.

Companies using videos see their revenue grow 50% faster than others. This is big. It tells us that videos are not just for views; they drive sales. In today’s market, videos make brands stand out. They keep customers interested and make them more likely to buy.

Video Marketing ROI 2023-2024

YouTube and Instagram each hold a 33% share, while Facebook follows with 26%, in delivering the best return on investment for video content. This highlights the effectiveness of these platforms in engaging audiences.

YouTube’s extensive user base and Instagram’s visual appeal make them ideal for video marketing. On the other hand, Facebook’s varied audience provides a broad marketing reach. For businesses, focusing on these platforms means better engagement and higher visibility.

Over half of B2C content marketers have observed that video content yields the most effective results in their marketing strategies.

Why is this significant? Video’s ability to tell a story and engage viewers emotionally makes it a powerful tool in the B2C space. So businesses targeting consumers should prioritize video content in their marketing mix to enhance audience engagement and brand recall.

Incorporating a video on a landing page can increase conversions by up to 80%.

Videos capture attention quickly and effectively convey messages, making them highly effective in converting visitors. Businesses can leverage this by using videos to engage users and encourage them to take desired actions.

Around 28% of marketers recognize live video as highly effective for return on investment. Live video’s real-time interaction builds a sense of authenticity building a stronger connection with the audience.

Integrating live video into marketing strategies can be particularly beneficial, offering a unique and engaging way to interact with customers and build trust.

B2B Video Marketing Statistics 2023-2024

To start, video has become a go-to source for buyers looking to educate themselves on products and services. Over 90% of B2B customers are now turning to online videos when researching purchases.

This highlights the immense value of videos for introducing and demonstrating business solutions to buyers. With so many prospects relying on video content, B2B companies that fail to adopt video marketing risk missing out on a large audience of potential customers.

Not only are a majority of B2B buyers watching product videos, but many are going directly to YouTube for their research.

Around half of B2B decision-makers, 51% specifically, use YouTube when evaluating new purchases for their business. This positions YouTube as a critical channel for distributing compelling and informative B2B content.

Companies that optimize their video content for YouTube have an opportunity to connect with buyers throughout their decision-making process.

Beyond the research phase, video also influences the final selection of products and services. 65% of executives say they are more likely to visit a company’s website after viewing one of their videos on YouTube.

This shows that video can drive traffic and capture buyer interest as prospects get closer to a purchase decision. B2B companies that fail to have videos on their site or YouTube channel may be losing out on conversions to competitors who do.

When looking at implementation, 73% of B2B marketers say video positively impacts return on investment. This is likely driven by the video’s ability to attract prospects, engage them, and ultimately drive them to convert.

As video becomes more common in the B2B space, it may act as a competitive differentiator that delivers tangible ROI gains.

Short Form Video Statistics 2023-2024

Short-form videos continue to gain popularity across social media platforms like YouTube, TikTok, and Instagram. Here are some key statistics on the rise of short video content:

Recent data from Hubspot, shows 90% of marketers plan to maintain or increase spending on short videos in 2023.

But how short is “short form” exactly? The time limits vary as follows:

  • YouTube Shorts: 60 seconds
  • TikTok: 15 seconds to 10 minutes
  • Instagram Reels: 15 to 90 seconds

So while definitions differ, videos under a minute or two are generally considered short form.

Brevity is key to short video ads too. In fact, 66% of video ads today are less than 30 seconds long. Brands realize viewers have short attention spans online. Succinct storytelling is winning right now.

The popularity of short videos is clear when you consider user behavior as well. Nearly 50% of TikTok users say they find videos longer than a minute “stressful.” They’ve grown accustomed to digestible content.

Video Content Statistics 2023-2024

Today’s online viewers have high expectations for video content. Brands that want to connect with audiences through video need to focus on quality over quantity, optimize for search, and embrace long-form storytelling.

Though it may be tempting to churn out as many videos as possible, most successful brands pace themselves.

Nearly two-thirds of companies that use video marketing release just 1-4 videos per month. This measured approach allows them to devote more resources to producing high-impact videos likely to be shared.

Rather than flooding viewers’ feeds, brands concentrate on developing stellar content.

Speaking of sharing, video thumbnails now appear for one out of every four Google searches. When users see these eye-catching previews, they can’t resist clicking. Video thumbnails have click-through rates over 60 percent. 

Once clicked, many users are keen for in-depth education and storytelling. A whopping 93 percent of YouTube viewers head to the platform to learn. Long-form videos excel at delivering detailed information.

Brands willing to invest 10 minutes or more explaining a topic through video can engage and convert those knowledge enthusiasts.

Video Social Media Stats 2023-2024

According to the latest reports from Statista, here’s the YouTube user base as of October 2023.

CountryUsers (in millions)
India462
United States239
Brazil144
Indonesia139
Mexico83.1

Videos on Instagram are proving to be highly engaging with 49% engagement rate. This spike in engagement suggests that users are more likely to interact with video content, be it through likes, comments, or shares.

For brands, this emphasizes the importance of incorporating visually appealing and concise video content in their Instagram strategy to boost user engagement.

Another interesting data, if you post video content on social media, there will be nearly 5 out 10 times that your video receives more views. What does it mean? Well, the compelling nature of video content in capturing audience attention.

The visual and auditory elements of videos are likely to engage users more effectively than static posts. For businesses, this means investing in high-quality video production can significantly amplify their reach and impact on social media.

In July 2022, videos under 60 seconds accounted for 57% of YouTube views, a significant increase from 11% two years prior.

Short form video has grown thanks to TikTok and Reels. Audiences want snackable content that entertains in seconds.

The average person watches 17 hours of online video per week. With better smartphones and the internet, access to video is endless. As technology improves, video viewing will likely keep rising.

Video Engagement Statistics 2023-2024

A significant number of marketers, about 60%, have found that incorporating videos into their marketing strategies notably increases user engagement. This statistic highlights the growing recognition among marketers of video content’s effectiveness.

It’s not just about catching the viewer’s eye; it’s about creating a connection that resonates. The dynamic nature of video content can more effectively capture and maintain the audience’s attention, leading to higher engagement rates compared to other forms of content.

In 2022, an interesting trend emerged in the United States regarding video consumption. On average, individuals spent around 43 minutes per day engaging with social video content.

This number is significant as it reflects the increasing role of video in people’s daily lives, particularly considering social media platforms. 

One of the most striking statistics in video marketing is that viewers are likely to retain 95% of a message when it’s delivered through video, as opposed to only 10% when reading the same information in text format.

This discrepancy points to the compelling nature of video as a medium for communication. Videos, with their combination of visual and auditory elements, create a more immersive experience, making it easier for the audience to remember and internalize the message.

This high retention rate makes video an invaluable tool for marketers looking to create lasting impressions with their messaging.

Video Marketing Data 2023-2024

84% of marketers report increased lead generation through video. This statistic highlights the effectiveness of video for lead generation compared to other types of content.

Video allows marketers to demonstrate their product or service visually, tell a story, and connect with potential customers on a deeper level. The interactive, visual nature of video makes it more engaging than text alone.

This likely explains why the majority of marketers have seen higher lead generation from video content. For any business looking to boost leads and sales, video should be a core part of the marketing strategy.

55% of consumers turn to videos for making purchase decisions. This shows that when consumers are researching potential purchases, video also plays a major role. 

This also indicates that over half of shoppers are turning to videos to learn about products and make up their minds. Video gives consumers a detailed, dynamic view of the product in action.

Things like product demos, reviews, and explainer videos allow shoppers to go beyond static images and text descriptions.

Videos can bring a product to life and provide the information consumers need to feel confident in purchasing.

Given the high percentage of shoppers using video, it is clearly an essential marketing tool for influencing buying decisions.

Finally, video achieves much higher social sharing compared to other content. Videos are 1200% more likely to be shared than text and images combined. 

The high sharing potential allows video content to reach a wider audience and get more eyeballs on a brand. Whether it’s an entertaining video, educational explainer, or touching brand story, video inspires people to hit the share button at much higher rates.

For any marketer hoping to expand their reach, video is the way to go.

Video Content Marketing Statistics 2023-2024

Let’s begin with what makes a video viral. So the stats show that to hit the viral mark, a video must hit the five million views plus milestone in 7 days or less.

This is a significant target for marketers, indicating a video’s ability to capture widespread attention quickly.

Viral videos often connect with viewers through humor, emotional appeal, or unique content, driving high engagement and shares. Achieving this level of viewership is a goal for video creators, as it can greatly amplify a message or brand.

Now, just imagine the number of video content uploaded every moment. Creators are uploading a staggering 500 minutes of video every single second. This statistic highlights the immense competition and the overflow of content in the field of video marketing. 

For marketers, this means your content needs to stand out among other videos. 

It emphasizes the importance of creating engaging, high-quality content that can capture viewers’ attention quickly and effectively.

Interestingly, simply including the word “video” in the subject line can increase open rates by around 7%. This tactic works because people are drawn to video content. They expect a video to entertain, surprise, or teach.

Curiosity is a powerful motivator. Use it thoughtfully to create interest and drive more opens. Just be sure the video is high-quality and value-adding.

YouTube is the internet’s top destination for video. Visitors spend an average of 17 minutes per day watching YouTube content. This daily viewing time demonstrates the platform’s dominance as an entertainment source.

It also reflects viewers’ shrinking attention spans. To attract and retain viewers, videos need to deliver value quickly. Some methods include an engaging intro, concise length, and a compelling title and thumbnail. Give viewers what they want right away so they watch longer.

Video Market Research 2023-2024

Incorporating video elements on landing pages can lead to an 86% increase in conversions when compared to pages that only use text.

This statistic highlights the power of video content in engaging potential customers. Videos capture attention quickly and effectively, conveying information in a more dynamic and memorable way than text alone.

This increased engagement often translates into higher conversion rates, as visitors are more likely to take the desired action, such as making a purchase or signing up for a newsletter.

When videos are included in email newsletters, there’s a 300% increase in the rate of clicks, as highlighted by Wordstream.

This statistic demonstrates the compelling nature of video content within email marketing. Videos in emails stand out, offering an engaging break from text-heavy content. They encourage recipients to interact more with the email, leading to higher click-through rates.

Watching a video leads 69% of users to buy a software or subscription service.

This statistics highlights the influential role of video in the decision-making process. Videos can provide detailed insights into a product’s features and benefits, making it easier for consumers to understand and appreciate the value of a product or service.

Conclusion

So the video marketing statistics makes it clear–video actually engages the audiences, converts, and drives results.

500 minutes of video are uploaded every second yet only few videos hit the viral mark of at least 5 million views in a week. And this means that there’s an opportunity to stand out with creative, strategic video content.

Furthermore, video ads are 1200% more likely to be shared than text and images. So there’s no doubt videos will continue reshaping the marketing industry in years to come.