Study

Voice Search Statistics 2024: How many people use Siri?

Voice search is quickly becoming a standard feature in households across the globe. In fact, by 2024, it’s expected that 8.4 billion people will use voice search.

Currently, billions of voice-activated devices are in operation — a figure that is projected to rise significantly in the near future. The voice recognition market is expected to cross $30 billion by 2024 alone.

Read on to take a close look at the detailed statistics and trends around voice search.

Voice Search Statistics 2024 (Top Picks)

  • 66% use digital assistants weekly, making voice search a daily habit.
  • Half of Americans use voice search daily, 34% weekly.
  • 71% prefer voice search to typing for tasks like weather, music, and reminders.
  • Over half of smart speaker owners use them daily, mostly for voice searches.
  • 64% have accidentally activated voice assistants in the last month, indicating room for improvement.
  • 72% have used voice search for 1-5 years, 16% for over 5 years.
  • Voice commerce up 321.74% in two years, expected to grow by 54.63% in 2024

A whopping 66% of people who have digital assistants use them on a weekly basis. This shows that voice search is becoming a routine part of people’s lives. If you think about it, having quick, hands-free access to information and services has a lot of perks.

Half of the U.S. population uses voice search daily, and 34% use it at least weekly. So, voice search isn’t just for early adopters or tech-savvy folks; it’s for everyone. Companies should be tuned into this trend because it impacts how people search for products and information.

71% of consumers prefer voice searches over typing. The top uses? Checking the weather, playing music, and setting reminders. This tells us that the benefits of voice search go beyond the novelty factor. It’s about convenience and ease of use.

Over half of smart speaker owners use their devices daily, mostly for voice searches. And guess what? Sales of these gadgets see a big uptick during the holiday season. So, if you’re eyeing one, you might find a deal soon.

Here’s something that’ll make you nod—64% of people have accidentally activated their voice assistant. Nearly half did it by pressing the wrong button. If you’ve ever found yourself apologizing to Siri or Alexa for summoning them by mistake, you’re in good company. This shows that while voice tech is popular, it’s not perfect yet.

Most users are not newcomers to this technology. In fact, 72% of voice search users have been using it for one to five years. Additionally, 16% have been using it for more than five years. This tells us that once people get used to voice search, they stick with it.

This is big: voice commerce has grown by 321.74% in just two years (2021-2023). Transactions are projected to go from 4.6 billion USD in 2021 to 19.4 billion USD in 2023. Even more, it’s expected to grow by 54.63% in 2024. 

Sources: Microsoft & Bing, Statista, WebBusinessPlans, Online Dasher

Why Voice Search Matters

First, let’s look at the sheer number of devices out there. The 2023 stats show that there are 4.2 billion active voice assistant devices actively used by the people. This enormous figure indicates that voice search isn’t a passing fad. It’s integrated into daily life for a significant part of the global population.

What’s even more eye-opening is the frequency of voice searches. Every month, there are 1 billion voice searches conducted through mobile phones and other voice search devices. This high number tells us that people are not just adopting voice search; they’re using it regularly. 

Brian Dean, a well-known figure in the SEO community, conducted a study analyzing 10,000 Google Home search results. One standout finding was the quickness in response time: it takes an average of only 4.6 seconds for a voice search result page to load.

What does this mean for you? Users are getting almost immediate answers, which speaks volumes about the efficiency and utility of voice search.

When it comes to ranking on Google voice search, social shares matter—a lot. The average voice search result has been shared 1,199 times on Facebook and has 44 Tweets. This level of engagement means that content that resonates with users is more likely to be picked up by voice search algorithms. 

Moreover, Google voice search result pages aren’t short and sweet. In fact, they average a whopping 2,312 words. This highlights that detailed, comprehensive content is favored in voice search results.

Sources: Synup, Backlinko

How Many People Use Siri 2024

Siri UsageDevices
90%Phone
8%Smart Speaker
16%Car
8%Headphones
2%Smart Speaker
12%Other

If you own an iPhone, chances are you’ve interacted with Siri at least once. Believe it or not, around 500 million people use Siri, making it a major player in the voice assistant arena alongside Google Assistant.

You won’t believe this: a whopping 98% of iPhone owners have tried using Siri at least once. That’s almost everyone who owns an iPhone! It’s clear that Apple has made Siri a staple feature, and people are curious to see what it can do.

Now, get this. If you’re someone who shops online with your iPhone, you’re not alone. A quarter of iPhone owners are tapping into Siri to make their purchases. The convenience factor is undeniable here; you ask, Siri finds, you buy. Simple as that!

This might surprise you, but when it comes to voice assistants, it’s not a one-horse race. Siri and Google Assistant are neck and neck, both capturing the loyalty of 36% of users.

Google Assistant might be giving Siri a run for its money, especially in the U.S., where 75% of smartphone users lean towards Google’s voice assistant.

While we’re talking about voice assistants, it’s worth mentioning that 66% of U.S. survey participants use Amazon Alexa with smart speakers. Amazon Echo paved the way in the smart speaker department, but remember, Siri isn’t confined to a speaker; it’s versatile, hopping from your iPhone to your MacBook to even your Apple Watch.

Sources: SERPWatch, Statista

Google Voice Search Statistics 2024

Did you know Google’s mobile voice search is fluent in over 60 languages? That’s a significant feat and shows how global this technology has made things possible.

With so many languages supported, you can reach a broader audience without language being a barrier.

Let’s look at the users. 27% of the global online population uses voice search on mobile. That’s more than a quarter of the world’s internet users! So, a sizable portion of your potential customers could be voice-searching for services or products.

Where Are Voice Assistants Mostly Used?

LocationPercentage
Living Room52%
Bedroom25%
Kitchen22%

People are using it mostly in their living rooms, bedrooms, and kitchens.  It’s an opportunity to be part of their everyday life. 

Another interesting data: 20% of searches in the Google App are now conducted by voice. This tells us that the behavior is becoming a common way to search. 

Imagine your service popping up as a suggestion when someone voice-searches a relevant query. That’s pretty amazing visibility!

Now here’s an interesting part: The tech behind voice assistants isn’t brand-new; it has roots going back over a century, starting even before Thomas Edison’s light bulb! What changed? The technology has become incredibly sophisticated and widely accessible. By 2019, 27% of the global online population was already using voice search on mobile.

Sources: Wikipedia, Think With Google

Alexa Usage Statistics 2024

If you’re living in the United Kingdom, chances are high you’re chatting with Alexa. A whopping 74% of smart speaker owners in the UK have an Amazon Echo in their homes as of June 2023.

Across the pond in the United States, Amazon is crushing the game too. They have 94.2 million smart speakers in use, clearly outperforming Google and Apple.

What this means: Amazon has successfully captivated both the UK and US markets. Their significant presence indicates strong brand trust and effectiveness in their marketing strategies.

Globally, Alexa wasn’t sitting quietly either. In 2019, the brand accounted for more than 21.7% of all smart speaker purchases worldwide. Fast forward a bit, and more than 100,000 smart home devices are Alexa-friendly—that’s a 40% jump from the 60,000 in 2019.

Alexa’s global sales and device compatibility show they are indeed one of the most popular options in the smart home ecosystem.

You might think the tech-savvy younger crowd would be all over Alexa, but you’d be wrong. Only 19% of people aged 18 to 24 are frequent users.

The sweet spot for Alexa usage is with the middle-aged and older generations—39% of users are 35 to 44 years old, 34% are between 45 and 54, and it’s over 40% for those 55 and older.

Alexa has become more of a practical tool than a cool tech gadget. The older generations find real utility in the device, integrating it into their daily lives.

Here’s an interesting tidbit: 64% of men in the United States are heavy Alexa users, interacting with their devices multiple times a day. This shows that they’re an integral part of many men’s daily routines in the United States.

While Amazon has 47 million Echo units installed in the United States, Apple’s Home Pod pales in comparison with just 2.5 million units. Additionally, 41% of folks aged 65 and older prefer using Amazon’s Alexa.

The competition isn’t even close. Alexa is not just a popular choice; it’s the go-to smart speaker, especially for the older generation.

Sources: Statista, Comscore, EarthWeb, Insider Intelligence, Venture Beat

Voice Search Study 

As per the SEOClarity’s research, nearly 20% of voice search queries kick off with just 25 different words. Yep, that’s right! And words like “easy,” “best,” “what,” and “how” are the most popular words based on this study.

According to Vixen Lab’s Consumer report, Weather wins the popularity contest when it comes to voice search subjects. A whopping 75% of voice search users in the US check the skies using their voice assistants. And our friends in the UK aren’t far behind with 70%, while Germany trails at 66%.

So, the takeaway here is pretty clear: people rely on voice search for quick and essential information. If you’re looking to optimize for voice search, consider the utility of quick, need-to-know info that your audience might be looking for.

Shopping is an integral part of our lives, right? Now, consider this: 51% of voice search users look up products before making the buy. A solid 36% use their voice devices to add items to their shopping list, and 20% even provide reviews or ratings.

This trend is gold for e-commerce businesses! It suggests a growing trust in voice search technology and shows that people are integrating these devices into various stages of their buying journey. So, e-commerce sites should seriously think about how voice search can complement their existing customer experience.

Here’s another interesting insight, 40.7% of voice search results come from Featured Snippets. That’s almost half! What’s the big deal? Well, Featured Snippets are already a premium spot on the search engine results page.

Earning that position means your content is seen as highly relevant and reliable. So, if you’re looking to dominate voice search, aim to snag a Featured Snippet spot.

Sources: SEOClarity, Vixen Labs, Narvar, Backlinko

Voice Search Ecommerce

Did you know three-quarters of businesses have already felt the positive impacts of using voice or chat assistants? We’re talking about a hefty 20% drop in customer-service costs.

This is a game-changer for businesses, helping them be more efficient and customer-friendly. So if you own a business, it might be a high time to jump on the voice-assistant trend.

Moreover, more than two-thirds of us—68%, to be exact—feel that using a voice assistant helps us multitask and complete tasks without using our hands. 

Imagine cooking dinner and ordering your week’s groceries at the same time, without even pausing to type! The ability to multitask this way is super useful and feels like having an extra pair of hands.

About 70% of shoppers are opting for voice commands over a trip to the store, according to Capgemini. That’s a serious shift in the way we shop! If you’re still hesitating to use voice search for shopping, you might want to reconsider.

Online shoppers who use voice commands aren’t shy to spend. On average, they part with an extra $136 compared to those who only shop online without voice assistance.

Now that’s some serious purchasing power! It could be that the ease of voice search encourages us to buy more, but whatever the reason, it’s making a notable difference in shopping behavior.

About one-third of enthusiastic online shoppers are making purchases through voice at least once a month. These aren’t just occasional buyers; they’re dedicated users who are shaping the future of online shopping. 

Convenience and time-saving top the list of reasons people opt for voice-assisted shopping. Some even find it saves them money. 

Sources: Capgemini, Coupon Follow

Voice Search In Local Business

58% of people in the U.S. who’ve used voice search went on to look for a local business. But it doesn’t stop there; among them, 74% do this at least weekly.  This shows that it’s a behavior that’s gaining traction.

Weekly voice searches for local businesses mean there’s a consistent, growing group of people who are verbally asking Siri, Alexa, or Google to help them find what they need nearby.

When it comes to local searches, voice has the upper hand. Voice searches are three times more likely to be local than their text-based counterparts. People want quick, accurate answers when they’re on the go, and nothing serves this need better than a simple voice command.

In the past year, 58% of consumers have used voice search to dig up information about a local business. This tells you there’s a sizable market actively using voice search to find what they need in their community. 

After asking their voice assistant of choice for local business info, 27% of users actually visit a local business’s website. That’s more than a quarter of voice searchers taking the additional step to learn more about what these businesses have to offer.

Here’s something encouraging for local businesses: 25% of consumers haven’t used voice search yet but are open to trying it. These are potential new customers, ready to be tapped into. They’re not opposed to the technology; they just haven’t integrated it into their routines yet.

Now, if you’re wondering about the reach of voice search, Nearly three-quarters of individuals with voice-enabled speakers use them to find nearby businesses.

Not just smartphone users; smart speakers are bridging the gap between digital queries and local foot traffic.

22% of voice queries are specifically aimed at finding local information. Whether it’s a nearby coffee shop or an urgent care facility, people are using voice search to find local solutions.

And impressively, 76% of smart speaker owners are doing local searches a minimum of one time per week. Consistency is key, and these users are consistently turning to their smart speakers for local information.

Sources: Search Engine Land, Synup

Voice Search Metrics

  • Voice search isn’t taking over Google just yet. Just 13% of Google queries are voice-based. In simpler terms, we still like to type when we Google. 
  • In the United States, 55% of households have at least one smart speaker. That’s right, over half. This shows that people are not only getting comfortable with these devices, but they’re becoming a regular part of American homes.
  • Then there’s also an issue of privacy that can’t be overlooked. About 28% of people are concerned about data security and privacy when using smart speakers.

Sources: Statista, Econsultancy, Magenest

Voice Search Predictions

If you thought typing was the future, think again. The world is leaning more toward voice search, and the stats say it all.

By 2024, Google Assistant is set to dominate the U.S. market with 88.8 million users. Siri isn’t far behind, expecting to reach 84.2 million users, while Alexa trails with 75.6 million.

What does this tell us? People are becoming more comfortable talking to their devices. Each of these voice assistants brings something unique to the table, but Google Assistant seems to have the edge.

If you’re a brand thinking of integrating voice search, Google is where you might want to start.

Now, let’s talk about day-to-day usage. Tech Jury hits us with some staggering numbers: 97% of mobile users have been chatting with AI-powered voice assistants. That’s nearly everyone who owns a smartphone!

What’s even more astonishing is that more than 4 billion devices are already voice assistant-enabled.

About 40% of people use voice search at least once every day. This means optimizing your content for voice search shouldn’t be a future consideration—it’s a right-now necessity.

Sources: Insider Intelligence, Statista, Tech Jury

Conclusion

So there you have it! The top voice search statistics. 

With 66% of people using digital assistants weekly and half of Americans using voice search daily, it’s clear this technology has broad appeal.

What’s more, users aren’t just trying it out; they’re sticking with it for years. Even commerce is getting a voice, with a jaw-dropping growth of close to 322% in just two years. So the voice search industry does seem quite promising in the near future.