Study

Youtube Statistics 2024: how many people use youtube?

Did you know that YouTube ranks second as a search engine after Google? Be it brands or influencers, everyone has jumped into the platform to create content or run Ads. As per a source by Oberlo in 2024, an average YouTube user spends about 46.5 minutes on YouTube. 62% of internet users in the US access YouTube daily. YouTube as a platform will only keep growing in terms of content and user base, and there can be no better time than now to create on the platform.

How many users does YouTube have?

Do you know how many people use YouTube? YouTube has 2.7 billion monthly active users as per Global Insight. There are approximately 122 million YouTube daily active users. As of 2021, there were 23.6 million paying YouTube subscribers.

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What are the latest YouTube viewership stats?

As per YouTube statistics 2024, every day, people watch 1 billion hours of videos and generate billions of views. In 2024, an average user spends 46.5 minutes on YouTube every day. 

How much content is uploaded to YouTube every day?

Do you want to know how many hours of videos are on YouTube? As per Zippia, more than 500 hours of content are uploaded on YouTube every single day. About 3.7 million new videos are uploaded to YouTube every day. The minimum average length of a video is 4.4 minutes which means around 271, 330 hours of video content.

How many YouTube videos are there?

As of 2023, there are a minimum of 800 million views on YouTube. There are over 114 million active YouTube channels, including record labels, broadcasters, Movie studios, etc. An average of 2500 new videos is uploaded on the platform every minute which amounts to 183 hours of content per hour. On average, more than 150,000 new videos are uploaded to YouTube every minute adding up to 183 hours of video content.

How many hours of YouTube are uploaded every day by content creators?

As per the latest YouTube statistics 2024, creators upload about 720,000 hours of video every day on YouTube. 

60 hours of video are uploaded every minute, and on average an hour of video is uploaded to YouTube every second.

How many hours of YouTube are watched a day commonly?

As of 2023 YouTube statistics, YouTube users consume a whopping 1 billion hours of video every day. It means 5 billion YouTube videos are being watched every single day. As per the data in January 2022, an average YouTube user spends around 19:35 minutes on the platform daily (which has increased from 17 minutes in 2020, and 13 minutes in 2019). 

Users approximately visit ten pages before leaving the site. As per the latest YouTube user statistics, an average of 694,000 hours of video are streamed by YouTube users every minute. This number is even higher than that of Netflix users streaming 452,000 hours per minute.

Which age group uses YouTube the most?

The percentage of YouTube users in every age group is as follows:

  • 15-25 years: 77%
  • 26-35 years: 77%
  • 36-45 years: 73%
  • 46-55 years: 70%
  • 56+ years: 67%

Let us understand the YouTube consumption pattern of every age group in detail: 

  • As per Hubspot blog research, Millennials trust YouTube more than any other generation for research purposes.
  • 54% of millennials, 56% of Gen Z, 48% of Gen X, and 26% of boomers discover new products on YouTube.
  • As per Hootsuite, 20.2% of YouTube’s target audience for Ads is between the age of 25-34 (the largest group), and 15.5% of the audience is between the age of 35-44.
  • 85% of children between the age group of 8-12 consume YouTube.
  • 377 million adults between the ages of 18-24 are YouTube users, as per the report of DataPortal which is about 15% of YouTube’s audience.
  • As per Oxford Economics, 84% of the US population agree that YouTube makes learning more fun for their kids.

What do different generations watch on YouTube mostly?

Gen Z’s content consumption pattern on YouTube:

As per Statista’s May 2022 report, 96% of Gen Z users (people born between 1997 and 2012) have an account on YouTube. To break down the data further, 30.19% of these users are between the ages of 25-34, and 26.47% of them are between 18-34.

According to Similar Web, 56.66% of YouTube’s audience is Gen Z or millennials.

82% of GenZ report that they watch nostalgic content on YouTube. 83% of Gen Z prefer to watch relaxing content on YouTube that helps them wind down.

Takeaway for marketers:

While targeting GenZ on YouTube, the focus needs to be primarily on entertaining content.

Millenial’s content consumption pattern on YouTube:

As per a survey by the Shelf, YouTube reaches more millennials compared to the total number of TV networks. A 2022 report by eMarketer stated that YouTube will penetrate double the number of millennials watching TikTok this year.

Millennials usually prefer watching:

Product reviews and unboxing content on YouTube 

Short, entertaining videos 

Human interest stories and the latest news

Takeaway for marketers:

The key purposes of YouTube consumption for millennials are learning and entertainment. Additionally, they watch TV and catch up on the news on YouTube. So for targeting millennials, you should focus on product reviews, news stories, or entertaining and inspirational content in general.

Which demographic uses YouTube the most?

As per the latest YouTube statistics for 2024,

  • 48.6% of YouTube users in the US are male. 
  • 51.4% of YouTube users in the US are female.
  • 11.9% of global users of YouTube are males between the ages of 25-34
  • 8.8% of global users of YouTube are females between the ages of 25-34
  • 74% of US adults living in rural areas, 84% living in urban areas, and 81% living in suburban areas report consuming content on YouTube according to Pew Research.

What are the statistics for YouTube users by country?

The country-wise consumption of YouTube is as follows:

  • India is the country accounting for the highest number of YouTube users in the world (467 million users).
  • The United States has the second-highest number of YouTube users around the globe (246 million)
  • Brazil has the third-highest number of YouTube users (142 million)
  • YouTube has launched local versions of its platform in more than 100 countries.

In which languages is YouTube watched the most?

  • More than half of the content (66%) in YouTube’s top 250 channels is in English.
  • 15% of the content on YouTube is in Spanish.
  • Only 7% of the content on the platform is in Portuguese.

How to target the right demographic on YouTube?

While every demographic on YouTube watches fairly similar content, you must customize your strategy to cater to different audiences. You need to figure out the primary purpose for which users in every demographic consume content on the platform. 

For instance, for boomers the goal could be to learn how to save time (productivity hacks), for millennials and Gen Z, the goal is primarily learning or entertainment. By analyzing the most popular categories of watched content on the platform by different demographics, you can target every audience accordingly. 

You need to have a clear understanding of which segments of your audience are watching what. Plan a YouTube marketing strategy, as per your target audience’s content interests and preferences to drive more revenue for your business by increasing conversions.

How effective is YouTube as a marketing platform?

As per Holistic SEO, 59% of B2B marketers use YouTube as a content marketing platform. As per reports by LinkedIn, 73% of B2B marketers use YouTube as a platform for spreading their content. As per a survey among US marketers, 79% of them were satisfied with the performance of their YouTube Ads. 

As per Hootsuite, mobile YouTube Ads are 84% more effective in getting prospects than TV ads. 42% of small and medium-sized businesses in the US run advertisements on YouTube. As per the data on Google, 90% of Gen Z and millennials discover new brands through YouTube Ads or branded content by influencers. 

As per data by Sprout Social,  24% of marketers plan on creating a YouTube live marketing strategy. As per Google, 90% of shoppers have discovered a new product or service through YouTube content. As per a report by B2BHouse, 87% of B2B brands use video content primarily for marketing. 

According to 70% of marketers, YouTube ranks second in popularity as an influencer marketing channel after Instagram. 82% of people buy from brands after watching tutorials or unboxing videos. YouTube’s global advertising revenue amounted to 6.66 US billion dollars in the first quarter of 2022.

What type of YouTube Ads are the most effective?

As per the latest YouTube statistics of 2024:

  • YouTube viewers are 2x more likely to buy something they discovered in a YouTube ad. 
  • According to 70% of YouTube viewers, YouTube is the biggest source for them to discover new brands.
  • YouTube viewers are 4x more likely to research a brand, product, or service on YouTube than any other platform.

The effectiveness of different types of YouTube Ads are as follows:

  1. Skippable in-stream video ads:

These Ads play for a minimum of 5 seconds, and then viewers can skip them. It is recommended to keep these ads under 3 minutes and at least a minimum of 12 seconds. You will only have to pay if someone clicks on the ad or watches at least 30 seconds of the ad.

  1. Non Skippable in-stream video ads

These Ads also play right before a user streams a video, but the difference is that there is no “skip button.” As per a survey, 76% of people skip ads in a YouTube video, so these ads are helpful for new brands that want to build brand awareness. Here you have to pay charges per impression, specifically per 100 views (CPM).

  1. Bumper Ads

These are six-second, unskippable, video ads that play before a video. These Ads are perfect for brands that need to get a single message across and need not play a minute-long ad. These ads have great performance in promoting events and driving brand reach. According to a report by Google, after analyzing 300 bumper ads, they found that 90% of the ads created a huge impact on ad recall. So these ads are not too short to make an impact. The message should be crisp and powerful enough.

  1. Discovery ads

These Ads are similar to Google search ads. Like Google’s text ads, these ads also contain a thumbnail image and three lines of text. These ads appear on the search results page, video watch page, and YouTube homepage. Like Google’s text ads, these ads also say “ad” in a box. 

  1. Non-video ads

These Ads are perfect for brands that do not have a big budget for ads. These ads are displayed on the right-hand side of the results when a video is playing. These ads have an image, text, and a button that directs to the website. You can use these ads as a banner ad overlay popping up during a video. These Ads are chargeable on a cost-per-click basis. 

Revenue comparison of skippable v/s non-skippable and in-stream vs. in-feed ad

For small brands (less than $100 million in sales per year), skippable in-stream ads generate the maximum revenue by driving new traffic to their website. For massive brands, bumper ads or non-skippable in-stream ads generate better profits by creating better top-of-mind awareness.

If you want to remarket a product/service, skippable, in-stream ads are the best choice. Creating multiple ads that address the target audience’s concerns and goals can help brands convince them to buy the product/service eventually. As per a study by Smarty Ads, 29% of marketers found pre-roll, skippable video ads on YouTube as the most effective ad format.

By analyzing ad revenue generated by different brands, it was found that skippable ads generate the maximum revenue, followed by display and bumper ads. Non-skippable ads generated even less than one percent of the revenue. There is no one-size-fits-all solution for every brand, and the key is experimenting with different types of ads.

Tip for YouTube creators:

If you are a YouTube creator, you should strategically allow the brands to place ads on your video to create a quality watch experience for your viewers. Remove non-profitable ads from your video to balance a positive user experience and revenue. Also placing non-skippable ads in front of your video can be extremely annoying for your audience, and they might consider not watching your video at all. As per a survey, by Business to Ad Community, 80% of YouTube viewers prefer Trueview ads to standard in-stream ads.

What are the best sources to make money on YouTube?

  1. Ad sense and views

There is nothing to elaborate on this money-making strategy of YouTube. As a content creator, you will receive 55% of the revenue generated from your channel through ads. It means for every $100 an advertiser spends, you will get paid $55. On average, a YouTuber earns about $0.018 for each view, which means $18 for every 1000 views.

  1. YouTube partner program

By joining the YouTube partner program, you can access all the special features on the platform. You will make money not just from video ads, but also from YouTube premium subscription fees, super chat, channel membership, merchandise shelf, and other features where you can directly get paid from the wallets of your loyal fanbase.

Revenue figure: YouTube pays millions of dollars to its partners every year. Hundreds of partners make six figures out of this program every year. Partner program revenue has more than doubled for four years in a row.

  1. Create sponsored content

The biggest benefit of making money from sponsored content is that you do not have to pay a cut to YouTube. You can negotiate the charges with the brand directly. This makes it the most popular and profitable strategy among creators to make money.

Revenue figure: Brands can pay between $10 to $50 per thousand views for sponsored content. It depends on your audience’s size and demographics, content niche, and goal of the video.

  1. Sell your merchandise 

When you sell something after establishing yourself as a creator, you already have an advantage over brands that don’t already have a follower base. Put on your entrepreneur hat and conceptualize and design a product that your target audience will like.

Revenue figure: Average figures show that a YouTuber with around 11,000 subscribers will generally sell six pieces of merchandise per month, accumulating around $840 per year.

Revenue generated by popular creators from merchandise 

  • PewDiePie : $6,834,645
  • Dude Perfect: $2,957,950
  • VanossGaming: $2,281,315
  • DanDTM: $2,207,725
  • JuegaGerman: $1,956,575
  • Markiplier: $1,783,195
  • Collins Key: $1,780,780
  • Atta Halilintar: $1,426,575
  • Jacksepticeye: $1,414,150
  • Smosh: $1,371,805
  • MrBeast: $504,210
  1. Become an affiliate partner

If you have a small but loyal and highly engaged fan base, this can be the most effective strategy to make money on the platform. When you affiliate with a business, you have to encourage your viewers to visit their specific product page or online store. You will get a commission on the sales made through affiliate links.

Revenue figure: YouTubers can make anything between $1-$5 per 100 views with affiliate marketing. It depends on the size of your audience, the product you are promoting, the terms of the agreement, etc.

  1. Get your fans to pay  

If you are a YouTube partner, you can get your viewers to pay you directly via the super Chat feature in return for highlighting and pinning their comments for a set time (depending on the pay).

You can also convince your viewers to become paid members of your channel in return for member-only exclusives like custom emojis, live chats with you, badges, etc. You can also convince your followers to get a premium subscription (if you are a YouTube partner). In return, YouTube will pay you a cut of the subscription fee every time they watch your channel.

Revenue figure: The money you can make is similar to a partner program. 

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  1. Use crowdfunding

Whether you want to build an ongoing revenue stream from small, monthly donations or fund a channel-related or personal project, crowdfunding can be an effective strategy to make money. You can choose from a list of crowdfunding sites like Patreon, Kickstarter, GoFundMe, etc.

Revenue figure: It depends on your audience’s strength and donation amount.

  1. License your content to media

If you have any viral content piece, you can leverage it to make money by selling it to licensed media houses.

Revenue figure: licensing fees will depend on content length, quality, and exclusivity.

10 YouTube short niches that get millions of views fast

If you are a new creator, you can leverage the power of YouTube Shorts to blow up fast in the YouTube space. Here is a list of viral niches in which you can create content to grow fast as a creator:

  1. Entertainment 

Entertainment accounts for the highest number of views among all the niches. The most popular categories in this niche are pranks, challenges, and a genre called “oddly satisfying”. You can shoot these videos in any language, and they will rack up tons of views in no time.

  1. Food and drinks

Albert Cancook recreates popular dishes from restaurants and TV shows, and his channel gets almost 20,000 subscribers every single day. Food-related shorts like cooking tutorials and reviews blow up pretty quickly. The most popular subcategories are recipes around meat, gummies, and chocolate.

  1. Making money online

Countless people search for money-making strategies on YouTube. On average, creators in this niche see a CPM of $13.52. Content centered around affiliate marketing can reach CPM heights of up to $22.

  1. Personal finance and investment

YouTuber Brian Jung’s crash course “Intro to Crypto” has over 4.5 million views. Channels making content on the stock market, making money through crypto hit CPM rates up to $12

  1. Lifestyle or fashion

Any content that revolves around fashion, grooming, self-improvement, lifestyle advice, etc., garners a lot of views among the Gen Z and millennial audience. Lifestyle content often gets CPM rates of $3.47.

YouTube influencer statistics 

The following figures can give you an idea of making a career as a YouTube influencer:

  • As per a survey by Statista, beauty influencers account for 60% of views on the platform, while brands only bring about 39% of the views. 
  • According to a survey by Unbox Social, YouTube influencers are 4x more effective in helping brands generate revenue as compared to celebrities.
  • There has been a 40% hike in the past few years in the number of YouTube influencer channels earning over $10,000
  • As per Google, between 2017-2018, the number of YouTube users interacting with influencers increased by 70%.
  • YouTube’s top creators earn $23-45 dollars per minute.
  • As per a recent survey by Small Business Trends, an average YouTuber with a minimum of 100,000 subscribers can earn a weekly income of $600-$1000 (monthly $2400-$4000)
  • Mr Beast (Jimmy Donaldson) is the highest-paid YouTube star to date at $54 million.
  • As per surveys by Hello Convo and WebFX,  influencers focusing on the personal interests of viewers generated 1.6x more revenue than those focusing solely on production value or celebrity appearance.
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What are the statistics for advertisement revenue generated by YouTube?

YouTube generates massive revenue figures through its platform every year. The following numbers will give you a rough idea of it:

  • As per Tech Crunch, in the first fiscal quarter of 2023, YouTube generated $6.69 billion in advertising revenue. In 2022, the platform generated more than $6.5 billion in ad revenue in the first quarter itself.
  • As per Focus on Business, one-third of social media marketers and influencers focused on expanding their presence on YouTube Shorts this year.
  • As per Business 2 Community, 78.8 % of marketers believe YouTube is the best video marketing platform.
  • As per Go Globe, 70% of short ads on YouTube have performed effectively in boosting brand awareness.
  • As per Shopify, 90% of ads on YouTube have generated great results in improving brand recall.
  • As per Google, 65% of advertisements prefered by Google on YouTube have helped in surging brand value.
  • As per Business 2 Community, 62% of social media marketers plan on increasing their video ad spend on YouTube.
  • As per Business 2 Community, YouTube accounts for 27.1% of digital video ad spend.
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Conclusion 

YouTube has been a huge revenue generation platform for both creators and brands this year. As per recent studies and surveys, these numbers will only grow in the coming years with a wider audience and more features on the platform.